Marca Rhinos
This project has led to the creation of a sportswear company with its own brand. The Rhinos brand will be focused on the production of sports garments, which aim to meet the needs of its market segment, endomorphic people and / or with anthropometric dimensions above the 95th percentile, encouraging...
- Autores:
-
González Ojeda, Daniela
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/3794
- Acceso en línea:
- http://hdl.handle.net/10819/3794
- Palabra clave:
- Antropometría
Ergonomía
Endomorph
Overweight
Deportes
Marcas de fábrica
Ejercicio físico
Obesidad
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | This project has led to the creation of a sportswear company with its own brand. The Rhinos brand will be focused on the production of sports garments, which aim to meet the needs of its market segment, endomorphic people and / or with anthropometric dimensions above the 95th percentile, encouraging them to practice physical or sporting activities occasionally. Focusing every new project of the company on a novel and differentiating idea. The study that will be developed to present the proposal of creation of company begins with an investigation of the sport context and culminates determining an internal diagnosis of the organization, it will deal with subjects like the market to which the company is going to go, the predictable evolution of the same, The expected sales, and the viability of the business idea, in other words a business creation. |
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