Formulación de un plan estratégico de marketing digital en redes sociales para la Marca Bad Angels Clothing en la ciudad de Santiago de Cali

The objective of this study was to design a digital brand positioning strategy, focused on social media, for the Bad Angels Clothing brand, by proposing promotion and influence strategies to increase sales and brand recognition, not only in the city of Cali, but nationwide. For the development of this study, an inductive and exploratory research methodology was used, using databases and bibliography, in addition to constant communication with the brand's management department, to establish a panorama of Bad Angels Clothing and, from there, to be able to create the pertinent strategies to achieve the organizational objectives of the brand. It was concluded that the execution of a strategic plan not only for the brand, but for the entire company, allows it to have better internal procedures to achieve its objectives and the timely planning, in this case, of marketing strategies to be implemented at through its different channels.

• Autores: Alomía Restrepo, Ángela María
• Fecha de publicación: 2021
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/8741
• Acceso en línea: http://hdl.handle.net/10819/8741
• Palabra clave: Marketing digital; Redes sociales; Streetwear; Planeación estratégica; Planeación organizacional; Industria de la confección - Colombia; Prendas de vestir para mujeres - Diseños de modelos; Mercadeo en las redes sociales; Posicionamiento (Publicidad); Prendas de vestir - Colombia; Estrategia de negocios
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia