Apreciación de la joya artesanal, a través de la sensibilización de la transformación del oro en filigrana de Santa Fe de Antioquia

The technique of the filigree, is a craftsmanship made up of precious metals, for the elaboration of jewels from the patience of the goldsmith. The customer when visiting the traditional workshops appreciate the delicate aesthetics, where not everyone has the possibility to see beyond the showcase, for the safety of each artisan, losing appreciation of the effort involved in each accessory and valuing the craft from ignorance, leaving Aside the prints that have been marked on each jewel. The Filigree Association of Santa Fe de Antioquia, supports the production of the technique and stabilizes fair prices, along with providing a space for the learner to practice, and instruct visitors about the filigree. Since 2014 has evolved to improve each of its purposes, such as being the main showcase of the technique, but still lacks the traditional aesthetic of a workshop, leaving aside the experience of the visitor when coming into contact with A cultural place. This project proposes to support the craft technique, showing the filigree processes by means of communication strategies, improving the customer experience, increasing the demand, and informing about the craft. It is based on the research of the 6 jewelries and 2 associations of Santafé, for a first-hand register of needs, interpreted as design opportunities, for the subsequent stage of ideation and production.

• Autores: Martínez Reinoso, Sebastián
• Fecha de publicación: 2017
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/4152
• Acceso en línea: http://hdl.handle.net/10819/4152
• Palabra clave: Estrategia de comunicación; Joyería artesanal; Filigrana; Experiencia; Turista; Metales; Manualidades; Diseño de joyas; Joyerías; Artesanías
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia