Genuina
In the present research aims branding , your name is genuine , is a clothing brand dresses bathrooms that comes from a very specific need , including large sizes ( are sizes larger than not they are within the parameters of the standard sizing in the country) in the fashion market in Colombia , espe...
- Autores:
-
Vásquez Cardona, Daniela
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/3785
- Acceso en línea:
- http://hdl.handle.net/10819/3785
- Palabra clave:
- Tallas grandes
Vestidos de baño
Texture
Trend
Marcas de fábrica
Diseño de vestidos
Obesidad
Inclusión social
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | In the present research aims branding , your name is genuine , is a clothing brand dresses bathrooms that comes from a very specific need , including large sizes ( are sizes larger than not they are within the parameters of the standard sizing in the country) in the fashion market in Colombia , especially in the city of Cali. What looks for this project venture is to give a creative , lively and convincing solution where the brand seeks to intervene significantly in a new trend or better lifestyle , making users increase confidence , self-esteem and security in themselves and have another more positive view of their bodies. |
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