Investigación de mercado para la creación de una tienda virtual de juguetes

The toy market in Colombia is a segment that shows increasingly greater opportunities to grow, because it concentrates a third of the population in children, with 14 million potential consumer, according to the National Bureau of Statistics DANE , the report called Estimates and projections of national, departmental and municipal population by sex, five year age groups and single ages 0 to 26 years from 1985 to 2020, May 2009. It has a movement of about 660 billion pesos, Raddar data (cited by Molina, 2012) , and an offer made by imports from other countries. This stage with the signing of the FTA with the United States, becomes a great business opportunity identified in differentiation that can offer the introduction of new marketing channel via the Internet or E -commerce , where in Colombia does not exist yet for this segment a page specialized for selling their products.

• Autores: Garcés Bonilla, Brenda Carolina; Rojas Pérez, María Isabel
• Fecha de publicación: 2014
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/5520
• Acceso en línea: http://hdl.handle.net/10819/5520
• Palabra clave: Alojamiento web; Dominio web; Marketing electrónico; Posicionamiento Web; Redes sociales; Web hosting; Web domain; e-Marketing; Web Positioning; Social Networking; Investigación de mercados; Juguetes; Tiendas virtuales
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia