Marketing territorial y TIC. Caso de estudio centro del Valle del Cauca: Tuluá, Buga y El Darién

Recognizing that the regions are increasingly facing internationalization processes means looking for alternatives within their localities that allow them to generate processes of endogenous development. Precisely, through tic the municipalities can implement tools that not only strengthen education, but also become a means to help them promote their territory. In the present article some theoretical referents will be exposed to conceptualize the tic and the territorial marketing and to look for the relation among them, with the purpose of determining the importance of this relation like a strategy of competitive development of a region. Subsequently, the methodology is shown, the fundamental basis for the findings obtained, and finally, evidence of this relationship is presented in the three municipalities under study.

• Autores: Cruz Caicedo, Luis Fernando; González Cabo, Verena; Cruz Caicedo, Luis Fernando
• Fecha de publicación: 2012
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/5314
• Acceso en línea: http://hdl.handle.net/10819/5314
• Palabra clave: TIC; Marketing territorial; Competitividad; Conectividad; ICT; Territorial marketing; Competitiveness; Connectivity; Mercadeo; Competitividad; Tecnologías de la Información y la Comunicación. TICS; Valle del Cauca - Aspectos económicos
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia