Desarrollo de una mini colección de vestuario para la práctica de deportes recreativos con elementos diferenciadores de diseño gráfico y funcionalidad, dirigido a un público femenino masivo
The main objective of this was taking to account a situation- problem that is present in the city of Cali, was decide to make a proposal of business model that would supply the needs of determinate population, I this case corresponds to a group of young a young- adults women who practice recreations...
- Autores:
-
Zuluaga Sánchez, María Alejandra
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/4340
- Acceso en línea:
- http://hdl.handle.net/10819/4340
- Palabra clave:
- Deporte Recreativo
Estilo de Vida
Entrepreneurship
Business Model
Emprendimiento
Diseño de vestidos
Deportes
Ropa deportiva-Diseño
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | The main objective of this was taking to account a situation- problem that is present in the city of Cali, was decide to make a proposal of business model that would supply the needs of determinate population, I this case corresponds to a group of young a young- adults women who practice recreations sport and have the need of cloths that correspond to the sport world on mass level. During the investigation, it was determined the business model that the company is going to use, the behavior of the costumer at the time of purchase and use of the sport cloth, and the behavior and preferences that the costumer have in his daily life. |
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