Estrategias de neuromarketing para la internacionalización de una empresa

This article takes a look at the birth of neuromarketing, encompassing its history from its general form of marketing. It continues with the main objective of covering the most important strategies of neuromarketing that employers can use for the internationalization of their company. Such strategies can serve as a basic guide for people, particularly for entrepreneurs, who need the strategic tools of Neuromarketing that are necessary to internationalize your company and to introduce your product to an international market. Also, these strategies will not only help the market but will be convenient for the customer as well since they take into account factors that influence consumer decision making such as: Culture, politics, economics, social, among others. In addition, you will know that the behavior of the consumer is related to the reaction of their five senses, which generate stimuli of their emotions. Nowadays the world of organizations has expanded too much that there are variety of companies creating a challenge and increasing the competitiveness of market share, customer loyalty, new customer’s attraction, among other aspects. Due these, the use of neuromarketing strategies applied to the company’s advertising of a product or a brand allows to be quickly captured by the consumer. But obviously with the main purpose of satisfying their needs and desires. Reaching the customers mind in an immediate way.

• Autores: Patiño González, Daniela
• Fecha de publicación: 2017
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/4985
• Acceso en línea: http://hdl.handle.net/10819/4985
• Palabra clave: Cerebro; Sentidos; Estrategias de marketing; Internacionalización; Tendencias de marketing; Neuromarketing; Comportamiento del consumidor; Estrategia empresarial; Cooperación internacional
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia