Diseño de un plan estratégico para la lavandería La Puntada – Establecimiento de comercio – ubicado en la ciudad de Santiago de Cali

The objective of this work was to design a strategic plan for La Puntada Laundry in order to improve its performance in the market and increase its sales. For development, a descriptive study was used. The La Puntada laundry is characterized by being a famiempresa, at present has approximately 8 people of direct contracting, it has a main floor and two warehouses in the city of Cali, its portfolio of services that is framed in three main lines: Laundry, dry cleaning and clothing clinic. The location of the plant is located in the Salomia neighborhood in the north of the city of Cali, while the warehouses are located in the Departmental and Alameda Neighborhood. It is evident from the external analysis that the sector for laundries has changed, reducing the demand for services since households have increased the purchase of washing machines. The internal laundry evidences failures as lack of organization, a structure has been created where the positions and areas are identified. The strategies formulated are aimed at facing the situation of the environment, in addition to overcoming internal weaknesses, which is expected on the one hand to improve internal efficiency and on the other hand, to have a better performance in the market, which means obtaining higher sales.

• Autores: Hoyos Córdoba, Jorge Andres
• Fecha de publicación: 2017
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/7295
• Acceso en línea: http://hdl.handle.net/10819/7295
• Palabra clave: Plan estratégico; Lavanderías; Análisis externo; Diagnóstico interno; Mercado y ventas; Strategic plan; Laundries; External analysis; Internal diagnosis; Market and sales; Planificación estratégica; Mercadeo de servicios; Diagnóstico de empresas
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia