Gerencia integral desde la perspectiva de un modelo de planeación estratégica

This article is the product of the research results of the project "Organizational environment of the food processing companies of Cali", which seeks to implement competitive strategies that, added to the business consulting experience of the authors, allow us to design a strategic planning model that provides a holistic view of management by involving internal conditions and external pressures; Secondly, to visualize the company as a complex whole with multiple interactions and influences and, thirdly, to think strategically to reach the proposed goals with the commitment and support of the human talent of the organization. It is a model that proposes to change the mental schema of linear thinking to open up a new way of thinking about the organization based on bidirectional communication, which needs to be analyzed, interpreted and put into practice in order to clarify the strategy competitive, work based on a shared mission, vision and values, define an adequate organizational structure and generate an organizational culture oriented to change, all of which allows to ensure a solid and continuous success, based on a service of excellence to the client and in the optimal quality of the products through a permanent creation of value.

• Autores: Román Muñoz, Olga Herminda; Arbeláez Ordóñez, Gonzalo; Patiño Vargas, César Augusto
• Fecha de publicación: 2012
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/5312
• Acceso en línea: http://hdl.handle.net/10819/5312
• Palabra clave: Gerencia integral; Estrategia; Pensamiento estratégico; Planeación estratégica; Escuelas de pensamiento estratégico; Integral management; Strategy; Strategic thinking; Strategic planning; Strategic thinking schools; Gerencia; Gerencia del desempeño; Administración estratégica
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia