Investigación creación: a partir de la moda caleña femenina en la década de 1956 a 1966

This graduation project, investigation - creation, develops a capsule collection inspired in the decade from 1956 to 1966 in the city of Cali; resulting in the creation of the Sibiah Design brand, which seeks to transmit the emotional legacy of past times with a romantic spirit, sensual and dynamic among women, taking as inspiration those times and refreshing them with the latest trends and tastes, Sibiah Design does not seeks to be a copy of past fashion, but renew them with joy and love.By means of an investigation based on photographic archives, videos, surveys and interviews to women between 20 and 30 years of age located in the city of Cali, a brand and collection development was generated; Based on a market study, preferences and tastes of the clients are known, benefiting the brand in this process to create strategies that meet the needs of our clients (women between 20 and 30 years of age); when buying the clothes, the clients will know more about that decade, stories, fashion, music and culture, transmitting this emotional and sentimental legacy through informative labels, photos, videos, among other strategies that the brand will make available to users.

• Autores: Gálvez Cerón, Sybia Alejandra
• Fecha de publicación: 2019
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/7412
• Acceso en línea: http://hdl.handle.net/10819/7412
• Palabra clave: Legado; Colección cápsula; Capsule Collection; Brand; Prendas de vestir para mujeres - Diseños de modelos; Diseño de vestidos - Historia - Siglo XX; Emprendimiento
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia