Investigación creación: a partir de la moda caleña femenina en la década de 1956 a 1966

This graduation project, investigation - creation, develops a capsule collection inspired in the decade from 1956 to 1966 in the city of Cali; resulting in the creation of the Sibiah Design brand, which seeks to transmit the emotional legacy of past times with a romantic spirit, sensual and dynamic...

Full description

Autores:
Gálvez Cerón, Sybia Alejandra
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad de San Buenaventura
Repositorio:
Repositorio USB
Idioma:
spa
OAI Identifier:
oai:bibliotecadigital.usb.edu.co:10819/7412
Acceso en línea:
http://hdl.handle.net/10819/7412
Palabra clave:
Legado
Colección cápsula
Capsule Collection
Brand
Prendas de vestir para mujeres - Diseños de modelos
Diseño de vestidos - Historia - Siglo XX
Emprendimiento
Rights
License
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Description
Summary:This graduation project, investigation - creation, develops a capsule collection inspired in the decade from 1956 to 1966 in the city of Cali; resulting in the creation of the Sibiah Design brand, which seeks to transmit the emotional legacy of past times with a romantic spirit, sensual and dynamic among women, taking as inspiration those times and refreshing them with the latest trends and tastes, Sibiah Design does not seeks to be a copy of past fashion, but renew them with joy and love.By means of an investigation based on photographic archives, videos, surveys and interviews to women between 20 and 30 years of age located in the city of Cali, a brand and collection development was generated; Based on a market study, preferences and tastes of the clients are known, benefiting the brand in this process to create strategies that meet the needs of our clients (women between 20 and 30 years of age); when buying the clothes, the clients will know more about that decade, stories, fashion, music and culture, transmitting this emotional and sentimental legacy through informative labels, photos, videos, among other strategies that the brand will make available to users.