Descripción de hábitos compra y endeudamiento en una muestra de consumidores del área metropolitana de Pereira

Repetition of consumption is an important condition not only in the dynamics of the economy but also for the welfare generated to meet the needs of people. This research aims at describing the habits from a sample of people in Pereira and its metropolitan area. For this, a transversal non-experimental design was followed, with purposive sampling, and using inclusion criteria which was being an adult and being economically active. The instruments used were the scale of consumption habits and behaviors, a socio demographic questionnaire and 3 questions which inquired about their monthly income, the number of credit cards owned by the participant and a perception of their financial situation. The results indicate statistically significant differences between groups in the categories of consumer habits planning (p>,001), shopping habits (p>,001) and credit usage habits (p>,001). The results are discussed according to the importance of these for welfare and economic development. The limitations are pointed out and the possibility to relate this construct to psychological well-being.

• Autores: Felipe, Parrado; Magda, Mendivelso
• Fecha de publicación: 2015
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/4871
• Acceso en línea: http://hdl.handle.net/10819/4871
• Palabra clave: Consumidor; Hábito de consumo; Planificación; Bienestar; Compra; Crédito; Consumer; Consumer habits; Planning; Purchase; Consumidores - Actitudes; Endeudamiento
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia