Marca de vestuario ZAPPING

The present work to be developed aims to contribute to the reduction of social stereotypes based on the categorization of gender and aspects that normally identify them. That is, there are qualities and characteristics that are directed either to the female gender or to the male gender, and that over the years have been established in society; this is how this emphatic gender differentiation has been marked. It is due to this problem that Zapping was born, a genderless clothing brand with the aim of promoting inclusive thinking and through massive marketing strategies to reject any type of prejudice or stereotype in the wardrobe. On the other hand, it is of the utmost importance that each investigation and aspect to be developed is clarified in a methodology that allows carrying out suitable and effective results; Regarding the marketing and sales strategies, it is very important that they be validated and developed in the best way to enhance the products and, as such, the Zapping name. Throughout the investigation, certain aspects of great importance for Zapping's DNA are obtained and thanks to each of the investigations and validations with the market, it was possible to obtain a much more accurate proximity to the client and their needs or tastes.

• Autores: Montenegro Henao, Ashly Verónica
• Fecha de publicación: 2021
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/8743
• Acceso en línea: http://hdl.handle.net/10819/8743
• Palabra clave: Diseño de vestidos; Industria de la moda; Moda - Mercadeo; Diseño de vestidos; Industria de la moda; Moda - Mercadeo; Posicionamiento (Publicidad)
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia