Realidad aumentada como herramienta publicitaria para la carrera de Ingeniería Multimedia de la Universidad San Buenaventura

This research project is focused on the design of an interactive advertising piece applying Augmented Reality (AR) technology as an innovative resource and the development of an application for its visualization using Unity 3D tools integrated with the Vuforia SDK, in order to promote the Multimedia...

Full description

Autores:
Poo Asprilla, Andres David
Osorio Sangster, Mateo Alejandro
Tipo de recurso:
Fecha de publicación:
2021
Institución:
Universidad de San Buenaventura
Repositorio:
Repositorio USB
Idioma:
spa
OAI Identifier:
oai:bibliotecadigital.usb.edu.co:10819/8135
Acceso en línea:
http://hdl.handle.net/10819/8135
Palabra clave:
Universidad
Realidad Aumentada
Mercadeo Digital
Marketing
University
Interactividad
Augmented Reality
Digital Marketing
Marketing
Interactivity
Mercadeo
Multimedia
Rights
License
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Description
Summary:This research project is focused on the design of an interactive advertising piece applying Augmented Reality (AR) technology as an innovative resource and the development of an application for its visualization using Unity 3D tools integrated with the Vuforia SDK, in order to promote the Multimedia Engineering career of the University of San Buenaventura Medellín section and generate greater recognition of the competencies and skills that are developed during the career course plan