Realidad aumentada como herramienta publicitaria para la carrera de Ingeniería Multimedia de la Universidad San Buenaventura
This research project is focused on the design of an interactive advertising piece applying Augmented Reality (AR) technology as an innovative resource and the development of an application for its visualization using Unity 3D tools integrated with the Vuforia SDK, in order to promote the Multimedia...
- Autores:
-
Poo Asprilla, Andres David
Osorio Sangster, Mateo Alejandro
- Tipo de recurso:
- Fecha de publicación:
- 2021
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/8135
- Acceso en línea:
- http://hdl.handle.net/10819/8135
- Palabra clave:
- Universidad
Realidad Aumentada
Mercadeo Digital
Marketing
University
Interactividad
Augmented Reality
Digital Marketing
Marketing
Interactivity
Mercadeo
Multimedia
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
Summary: | This research project is focused on the design of an interactive advertising piece applying Augmented Reality (AR) technology as an innovative resource and the development of an application for its visualization using Unity 3D tools integrated with the Vuforia SDK, in order to promote the Multimedia Engineering career of the University of San Buenaventura Medellín section and generate greater recognition of the competencies and skills that are developed during the career course plan |
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