Estrategia comercial para difundir a los clientes del banco de occidente sobre el adecuado uso de las cuentas de compensación
Designing an advertising strategy for 2015 that allows the Banco de Occidente identify the business opportunity and implementation on a larger scale using clearing accounts in foreign trade operations conducted by their clients. This proposal seeks to strengthen customer loyalty by using foreign tra...
- Autores:
-
Quintero Garcés, Paula Andrea
- Tipo de recurso:
- Fecha de publicación:
- 2015
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/3097
- Acceso en línea:
- http://hdl.handle.net/10819/3097
- Palabra clave:
- Cuentas
Compensación
Financial
Trade
Servicio al cliente
Estrategia de negocios
Banco de Occidente
Estrategia de mercadeo
- Rights
- License
- http://purl.org/coar/access_right/c_abf2
| Summary: | Designing an advertising strategy for 2015 that allows the Banco de Occidente identify the business opportunity and implementation on a larger scale using clearing accounts in foreign trade operations conducted by their clients. This proposal seeks to strengthen customer loyalty by using foreign trade operations, developing strategies to accounts product offering compensation as a unique attraction that allows customers to increase the volume of its operations; and that the bank derives profits by trading volume also gaining recognition from other institutions worldwide. |
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