El desarrollo como fuente de competitividad
The purpose of this research is to find the right way to sell exploration areas and generate , develop and use the resources that lie in each region in order to create a more dynamic marketing competitiveness of Valle del Cauca and generates a wide territorial coverage , thus benefiting to Colombia...
- Autores:
-
Silva Ortiz, Daniel Felipe
- Tipo de recurso:
- Fecha de publicación:
- 2011
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/5338
- Acceso en línea:
- http://hdl.handle.net/10819/5338
- Palabra clave:
- Competitividad
Desarrollo
Crecimiento
Marketing
Cuenca del Pacífico
Competitiveness
Development
Growth
Marketing
Pacific Basin
Competitividad
Crecimiento
Desarrollo
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | The purpose of this research is to find the right way to sell exploration areas and generate , develop and use the resources that lie in each region in order to create a more dynamic marketing competitiveness of Valle del Cauca and generates a wide territorial coverage , thus benefiting to Colombia . Guadalajara de Buga , for its location , has a natural competitiveness (called geographic competitiveness ) because it is a required pass point for anyone who goes into the country from the west . Mega-projects proposed for this region: dry port and dual carriageway Buenaventura-Buga , are based on the use of the geographical competitiveness in order to promote sustainable development and efficiently exploit their geographical location , which would transform the marketing by Pacific Basin in something more dynamic and would make Buenaventura port one of the most influential and important country. |
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