Plan de Marketing para la marca "Little Teemo"

ilustraciones y gráficos

Autores:: Reyes Rojas, Carlos Andrés

Tipo de recurso:: Trabajo de grado de pregrado

Fecha de publicación:: 2023

Institución:: Universidad de San Buenaventura

Repositorio:: Repositorio USB

Idioma:: spa

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dc.title.spa.fl_str_mv	Plan de Marketing para la marca "Little Teemo"
title	Plan de Marketing para la marca "Little Teemo"
spellingShingle	Plan de Marketing para la marca "Little Teemo" Telemercadeo Animales domesticos Comercio electrónico Mercadeo en las redes sociales 650 - Gerencia y servicios auxiliares::658 - Gerencia general
title_short	Plan de Marketing para la marca "Little Teemo"
title_full	Plan de Marketing para la marca "Little Teemo"
title_fullStr	Plan de Marketing para la marca "Little Teemo"
title_full_unstemmed	Plan de Marketing para la marca "Little Teemo"
title_sort	Plan de Marketing para la marca "Little Teemo"
dc.creator.fl_str_mv	Reyes Rojas, Carlos Andrés
dc.contributor.author.none.fl_str_mv	Reyes Rojas, Carlos Andrés
dc.contributor.jury.none.fl_str_mv	García Saavedra, Óscar Fernando
dc.subject.armarc.none.fl_str_mv	Telemercadeo Animales domesticos Comercio electrónico Mercadeo en las redes sociales
topic	Telemercadeo Animales domesticos Comercio electrónico Mercadeo en las redes sociales 650 - Gerencia y servicios auxiliares::658 - Gerencia general
dc.subject.ddc.none.fl_str_mv	650 - Gerencia y servicios auxiliares::658 - Gerencia general
description	ilustraciones y gráficos
publishDate	2023
dc.date.accessioned.none.fl_str_mv	2023-12-14T17:23:18Z
dc.date.available.none.fl_str_mv	2023-12-14T17:23:18Z
dc.date.issued.none.fl_str_mv	2023
dc.type.spa.fl_str_mv	Trabajo de grado - Pregrado
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dc.identifier.citation.none.fl_str_mv	Reyes Rojas, C.A. (2023). Plan de Marketing para la marca “LITTLE TEEMO” [Trabajo de grado profesional]. Universidad de San Buenaventura Cali.
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identifier_str_mv	Reyes Rojas, C.A. (2023). Plan de Marketing para la marca “LITTLE TEEMO” [Trabajo de grado profesional]. Universidad de San Buenaventura Cali. instname:Universidad de San Buenaventura reponame:Repositorio Institucional Universidad de San Buenaventura repourl:https://bibliotecadigital.usb.edu.co/
url	https://hdl.handle.net/10819/12797
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dc.relation.references.none.fl_str_mv	1. Babbie, E.R. (2016) The Practice of Social Research. 14th Edition, Cengage Learning, Belmont. 2.Brown, D., & Fiorella, S. (2021). Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing. Marketing Science Institute, 102(3), 152-168. Bryman, A., & Bell, E. (2015). Business Research Methods (4th ed.). Oxford University Press. Chaffey, D., & Ellis-Chadwick, F. (2014). Marketing Digital, Estrategia, Implementación y práctica. México: Pearson Educación de México, S.A de C.V. Clark, T. (2019). Influencer Marketing: The Power of Pets in Digital Advertising. Advertising Age, 90(4), 26-29. Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. DiCicco-Bloom, B., & Crabtree, B. F. (2006). The qualitative research interview. Medical Education, 40(4), 314-321. Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method. Drucker, P.F. (1955) The Practice of Management. Heinemann, London. Fayol, H. (1916) Administration industrielle et générale, Paris, 1918, Dunod Fink, A. (2017). How to Conduct Surveys: A Step-by-Step Guide. Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92. Ghauri, P., & Grønhaug, K. (2010). Research Methods in Business Studies: A Practical Guide. Gutierrez, B. (2017). The Rise of Pet Influencers and Their Impact on Marketing. International Journal of Marketing Studies, 9(2), 70-76. Hersey, P., & Blanchard, K. H. (1969). Life cycle theory of leadership. Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: marketers’ perceptions of best practice. Journal of Research in Interactive Marketing, 8(4), 269-293. Jenkins, P. (2020). Humanizing Pets: A Cultural Shift in Consumer Behavior. Journal of Consumer Research, 47(1), 75-92. Johnson, L. (2020). The Influencer Marketing Handbook: How to Boost Your Brand and Your Business with Influencer Marketing. HarperCollins. Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68. (Nota: Esta referencia se repite, se sugiere mantener solo una entrada). Killian, G., & McManus, K. (2015). A marketing communications approach for the digital era: Managerial guidelines for social media integration. Business Horizons, 58(5), 539-549 Koontz, H., & ODonnell, C. (1955). Principles of Management: An Analysis of Managerial Functions. Kotler, P., & Keller, K. L. (2016). Marketing Management. Kvale, S. (2007). Doing Interviews. Mintzberg, H. (1979). The Structuring of Organizations. Pulizzi, J. (2014). Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Robbins, S. P., & Coulter, M. (2005). Management. Rowley, J. (2008). Understanding digital content marketing. Journal of Marketing Management, 24(5-6), 517-540. Rubin, H. J., & Rubin, I. S. (2011). Qualitative Interviewing: The Art of Hearing Data. Ryan, D. (2017). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Saunders, M., Lewis, P., & Thornhill, A. (2016). Research Methods for Business Students. Schneider, L. F. (2016). Pets Influence on Consumer Behavior. Journal of Consumer Marketing, 33(2), 113-121. Smith, J. (2018). Marketing to Pet Owners: The Growing Trend of Pet Influencers. Journal of Business Strategy, 39(4), 20-28. Smith, J. (2018). The Power of Pets: Learn How Pets Can Improve Your Quality of Life. Random House. Smith, P. R., & Chaffey, D. (2017). Emarketing Excellence: Planning and Optimizing your Digital Marketing.
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dc.format.extent.none.fl_str_mv	67 páginas
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dc.publisher.spa.fl_str_mv	Universidad de San Buenaventura
dc.publisher.branch.spa.fl_str_mv	Cali
dc.publisher.faculty.spa.fl_str_mv	Facultad de Ciencias Económicas
dc.publisher.place.none.fl_str_mv	Cali
dc.publisher.program.spa.fl_str_mv	Administración de Negocios
institution	Universidad de San Buenaventura
dc.source.other.none.fl_str_mv	Cali
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spelling	Reyes Rojas, Carlos Andrés30d168b4-1de8-4846-806c-3fd3713982ff-1García Saavedra, Óscar Fernandoe60a9256-a87f-40a6-a26e-6f092c58ac27-12023-12-14T17:23:18Z2023-12-14T17:23:18Z2023ilustraciones y gráficosSantiago de Cali, es una ciudad caracterizada por su dinamismo cultural y comercial, este trabajo de grado explora un fenómeno creciente y fascinante: la influencia de las mascotas en el comportamiento del consumidor y en el mercado digital. Centrándonos en un caso específico, Teemo, un travieso perrito pug de un año con un pelaje negro distintivo y una energía inagotable, se convierte en la unidad de análisis de este estudio.PregradoAdministrador de NegociosTrabajo de grado - Administración de Negocios. El autor del trabajo no autoriza consulta, préstamo ni descarga67 páginasapplication/pdfReyes Rojas, C.A. (2023). Plan de Marketing para la marca “LITTLE TEEMO” [Trabajo de grado profesional]. Universidad de San Buenaventura Cali.instname:Universidad de San Buenaventurareponame:Repositorio Institucional Universidad de San Buenaventurarepourl:https://bibliotecadigital.usb.edu.co/https://hdl.handle.net/10819/12797spaUniversidad de San BuenaventuraCaliFacultad de Ciencias EconómicasCaliAdministración de Negocios1. Babbie, E.R. (2016) The Practice of Social Research. 14th Edition, Cengage Learning, Belmont.2.Brown, D., & Fiorella, S. (2021). Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing. Marketing Science Institute, 102(3), 152-168.Bryman, A., & Bell, E. (2015). Business Research Methods (4th ed.). Oxford University Press.Chaffey, D., & Ellis-Chadwick, F. (2014). Marketing Digital, Estrategia, Implementación y práctica. México: Pearson Educación de México, S.A de C.V.Clark, T. (2019). Influencer Marketing: The Power of Pets in Digital Advertising. Advertising Age, 90(4), 26-29.Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches.DiCicco-Bloom, B., & Crabtree, B. F. (2006). The qualitative research interview. Medical Education, 40(4), 314-321.Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method.Drucker, P.F. (1955) The Practice of Management. Heinemann, London.Fayol, H. (1916) Administration industrielle et générale, Paris, 1918, DunodFink, A. (2017). How to Conduct Surveys: A Step-by-Step Guide.Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.Ghauri, P., & Grønhaug, K. (2010). Research Methods in Business Studies: A Practical Guide.Gutierrez, B. (2017). The Rise of Pet Influencers and Their Impact on Marketing. International Journal of Marketing Studies, 9(2), 70-76.Hersey, P., & Blanchard, K. H. (1969). Life cycle theory of leadership.Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: marketers’ perceptions of best practice. Journal of Research in Interactive Marketing, 8(4), 269-293.Jenkins, P. (2020). Humanizing Pets: A Cultural Shift in Consumer Behavior. Journal of Consumer Research, 47(1), 75-92.Johnson, L. (2020). The Influencer Marketing Handbook: How to Boost Your Brand and Your Business with Influencer Marketing. HarperCollins.Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68. (Nota: Esta referencia se repite, se sugiere mantener solo una entrada).Killian, G., & McManus, K. (2015). A marketing communications approach for the digital era: Managerial guidelines for social media integration. Business Horizons, 58(5), 539-549Koontz, H., & ODonnell, C. (1955). Principles of Management: An Analysis of Managerial Functions.Kotler, P., & Keller, K. L. (2016). Marketing Management.Kvale, S. (2007). Doing Interviews.Mintzberg, H. (1979). The Structuring of Organizations.Pulizzi, J. (2014). Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.Robbins, S. P., & Coulter, M. (2005). Management.Rowley, J. (2008). Understanding digital content marketing. Journal of Marketing Management, 24(5-6), 517-540.Rubin, H. J., & Rubin, I. S. (2011). Qualitative Interviewing: The Art of Hearing Data.Ryan, D. (2017). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation.Saunders, M., Lewis, P., & Thornhill, A. (2016). Research Methods for Business Students.Schneider, L. F. (2016). Pets Influence on Consumer Behavior. Journal of Consumer Marketing, 33(2), 113-121.Smith, J. (2018). Marketing to Pet Owners: The Growing Trend of Pet Influencers. Journal of Business Strategy, 39(4), 20-28.Smith, J. (2018). The Power of Pets: Learn How Pets Can Improve Your Quality of Life. Random House.Smith, P. R., & Chaffey, D. (2017). 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Plan de Marketing para la marca "Little Teemo"

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