Diseño de un plan de mercadeo para la empresa animal Care Veterinaria & Pet Shop

The main objective of this degree work has been to design a marketing plan for Veterinary Animal Care, knowing its environment and how the company is facing its competition, taking into account success factors such as market share, customer loyalty, Competitive prices, variety of services and / or products according to the pet’s market. By getting to know how we are located in front of the competition, a survey is conducted in order to get to know the needs and the wishes of the pet’s owners.The results reflected what products and / or services they want to find the pets owners, what prices they would be willing to pay and what aspects are fundamental for them to visit a veterinary clinic.Once the current situation of the company is known, as it is in front of the competition and the purchase wishes of the pet’s owners, a series of strategies, strategies and tactics to implement to achieve and achieve Increase the company's participation in the pet business. These objectives, strategies and tactics are projected in a budget to know the total cost of implementing this marketing plan.

• Autores: Otero Campos, Isabel Cristina
• Fecha de publicación: 2016
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/7276
• Acceso en línea: http://hdl.handle.net/10819/7276
• Palabra clave: Plan De Mercadeo; Veterinaria; Mascotas; Cuidado Animal; Hogares Colombianos; Familia; Propietarios; Marketing plan; Veterinary; Pets; Animal Care; Colombian Households; Family; Owners; Mercadeo; Negocios; Mascotas
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia