Creación de la línea Supress para la empresa Colombian Lingerie S.A.

The Supress line was born through the analysis of a specific market sector in which it is possible to identify the absence of products that offer users benefits such as control, molding and support, that contribute to their look and that in turn, they are designed applying fashion trends, innovative...

Full description

Autores:: Beltrán Collazos, Laura Andrea

Tipo de recurso:

Fecha de publicación:: 2021

Institución:: Universidad de San Buenaventura

Repositorio:: Repositorio USB

Idioma:: spa

Description
Summary:	The Supress line was born through the analysis of a specific market sector in which it is possible to identify the absence of products that offer users benefits such as control, molding and support, that contribute to their look and that in turn, they are designed applying fashion trends, innovative materials and the latest technology. Below are the different processes with which the designer Laura Andrea Beltrán Collazos creates the SUPRESS line for the already existing company Colombian Lingerie S.A dedicated to the design, production and marketing of control garments for daily and post-surgical use; This line goes beyond offering solutions to this target market, ensuring that the user does not have to use two garments as is the case today, an interior that provides the benefits and an exterior that complements their outfit, but a single garment that can be worn as outerwear and at the same time offers you the benefits explained above. Likewise, the channels through which this new line will be commercialized and the communication language are reported.

Creación de la línea Supress para la empresa Colombian Lingerie S.A.

Publicaciones similares