Relationship between scripts interruptions and consumers affective judgements in users of a university cafeteria

This study analyzes the relationship among various types of script interruptions and affective judgments of satisfaction and quality for users of a university cafeteria. It replicates the study carried out in Spain by Falces, Sierra, Briñol and Horcajo (2002). A questionnaire on satisfaction and qua...

Full description

Autores:
Juárez, Fernando
Roa, Alba Patricia
Guerra, Ángela María
Tipo de recurso:
Fecha de publicación:
2008
Institución:
Universidad de San Buenaventura
Repositorio:
Repositorio USB
Idioma:
spa
OAI Identifier:
oai:bibliotecadigital.usb.edu.co:10819/6262
Acceso en línea:
http://hdl.handle.net/10819/6262
Palabra clave:
Scripts
Satisfaction
Quality
Consumer
Guión mental
Satisfacción
Calidad
Consumidor
Comportamiento del consumidor
Psicología del consumidor
Rights
License
Atribución-NoComercial-SinDerivadas 2.5 Colombia