Relationship between scripts interruptions and consumers affective judgements in users of a university cafeteria
This study analyzes the relationship among various types of script interruptions and affective judgments of satisfaction and quality for users of a university cafeteria. It replicates the study carried out in Spain by Falces, Sierra, Briñol and Horcajo (2002). A questionnaire on satisfaction and qua...
- Autores:
-
Juárez, Fernando
Roa, Alba Patricia
Guerra, Ángela María
- Tipo de recurso:
- Fecha de publicación:
- 2008
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/6262
- Acceso en línea:
- http://hdl.handle.net/10819/6262
- Palabra clave:
- Scripts
Satisfaction
Quality
Consumer
Guión mental
Satisfacción
Calidad
Consumidor
Comportamiento del consumidor
Psicología del consumidor
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia