Relationship between scripts interruptions and consumers affective judgements in users of a university cafeteria

This study analyzes the relationship among various types of script interruptions and affective judgments of satisfaction and quality for users of a university cafeteria. It replicates the study carried out in Spain by Falces, Sierra, Briñol and Horcajo (2002). A questionnaire on satisfaction and quality service, developed by Falces, et al. (2002), was used. In terms of satisfaction, unsolved or unsuccessfully solved errors and obstacles leaded to more negative judgments than interruptions with a positive outcome and distractions were located in an intermediate position. Errors and obstacles both with a positive or negative solution differed among them; distractions differed from all other categories. This finding is different from the results obtained in the Spanish sample where no difference was found between obstacles and errors with a negative outcome and where distractions did not differ from other categories. Concerning quality service, distractions received the lowest score. The most significant differences were found between distractions and obstacles and between obstacles and errors. This finding also differs from the Spanish results where such categories show a similar pattern in terms of satisfaction.

• Autores: Juárez, Fernando; Roa, Alba Patricia; Guerra, Ángela María
• Fecha de publicación: 2008
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/6262
• Acceso en línea: http://hdl.handle.net/10819/6262
• Palabra clave: Scripts; Satisfaction; Quality; Consumer; Guión mental; Satisfacción; Calidad; Consumidor; Comportamiento del consumidor; Psicología del consumidor
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia