La contribución de las geografías personales en la comunicación estratégica del territorio

We often talk about the perceptual bias between emitted image (how we want to see us) and projected image (how we really see us). In this sense, this article shows the theoretical contributions from the personal geographies tradition (perception, humanism and emotion) in the correlation process betw...

Full description

Autores:
de San Eugenio Vela, Jordi
Tipo de recurso:
Fecha de publicación:
2014
Institución:
Universidad de San Buenaventura
Repositorio:
Repositorio USB
Idioma:
spa
OAI Identifier:
oai:bibliotecadigital.usb.edu.co:10819/4896
Acceso en línea:
http://hdl.handle.net/10819/4896
Palabra clave:
Espacio turístico
Comunicación
Territorio
Emoción
Percepción
Communication
Territory
Perception
Territorio nacional
Percepción social
Rights
License
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Description
Summary:We often talk about the perceptual bias between emitted image (how we want to see us) and projected image (how we really see us). In this sense, this article shows the theoretical contributions from the personal geographies tradition (perception, humanism and emotion) in the correlation process between the image of a tourist destination communicated a priori and the experience with place perceived in situ. The balance between the ‘initial promise’ and the ‘final experience’ with the touristic space is one of the most important issues to consider in the tourism communication strategy. The paper proposes a theoretical research of ‘geographies of personal experience’ to explore the individual experience with places from an emotionally perspective.