Acciones de marketing digital, aplicadas en el desarrollo y posicionamiento de una marca de vestuario femenina
The main purpose of the project is based on the positioning and projection opportunity found for the Maré Solé women's clothing brand, through the creation of a virtual platform that has the functions and tools necessary for its users to live an experience of Specialized virtual purchase, which...
- Autores:
-
Valdés Agudelo, Marisol
- Tipo de recurso:
- Fecha de publicación:
- 2018
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/7309
- Acceso en línea:
- http://hdl.handle.net/10819/7309
- Palabra clave:
- E-Commerce
Vestuario femenino
Vestuario tropical
Marketing digita
Women's clothing
Tropical clothing
Digital marketing
Productos de marca - Mercadeo
Mercadeo por internet
Prendas de vestir para mujeres
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | The main purpose of the project is based on the positioning and projection opportunity found for the Maré Solé women's clothing brand, through the creation of a virtual platform that has the functions and tools necessary for its users to live an experience of Specialized virtual purchase, which includes advice on your size, silhouette and tone to end.The Maré Solé brand was created in 2017 through the elective Fashion Branding,through which a feminine, delicate and romantic adn was developed and defined, which sets the guidelines for the creation of digital content, development of Branding and the design process of the company. However, the market researches and surveys made to the target were indispensable to determine the requirements regarding the marketing mix - product,price, place and promotion - that the brand will carry out. |
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