Acciones de marketing digital, aplicadas en el desarrollo y posicionamiento de una marca de vestuario femenina

The main purpose of the project is based on the positioning and projection opportunity found for the Maré Solé women's clothing brand, through the creation of a virtual platform that has the functions and tools necessary for its users to live an experience of Specialized virtual purchase, which...

Full description

Autores:
Valdés Agudelo, Marisol
Tipo de recurso:
Fecha de publicación:
2018
Institución:
Universidad de San Buenaventura
Repositorio:
Repositorio USB
Idioma:
spa
OAI Identifier:
oai:bibliotecadigital.usb.edu.co:10819/7309
Acceso en línea:
http://hdl.handle.net/10819/7309
Palabra clave:
E-Commerce
Vestuario femenino
Vestuario tropical
Marketing digita
Women's clothing
Tropical clothing
Digital marketing
Productos de marca - Mercadeo
Mercadeo por internet
Prendas de vestir para mujeres
Rights
License
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Description
Summary:The main purpose of the project is based on the positioning and projection opportunity found for the Maré Solé women's clothing brand, through the creation of a virtual platform that has the functions and tools necessary for its users to live an experience of Specialized virtual purchase, which includes advice on your size, silhouette and tone to end.The Maré Solé brand was created in 2017 through the elective Fashion Branding,through which a feminine, delicate and romantic adn was developed and defined, which sets the guidelines for the creation of digital content, development of Branding and the design process of the company. However, the market researches and surveys made to the target were indispensable to determine the requirements regarding the marketing mix - product,price, place and promotion - that the brand will carry out.