Proyecto de investigación-creación: desarrollo de marca circular para mujeres caleñas.
In this article we will talk about the development of Chromatic, a female clothing brand, by Melissa Cárdenas, as a proposal of formal-casual designs of must have/basics, for women from Cali, based on circular fashion, this in order to contribute to the reduction of textile waste by the high consump...
- Autores:
-
Cárdenas Vélez, Julieth Melissa
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/7413
- Acceso en línea:
- http://hdl.handle.net/10819/7413
- Palabra clave:
- Desechos textiles
Must have
Atemporal
Prendas de vestir para mujeres - Diseños de modelos
Innovaciones tecnológicas
Textiles
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | In this article we will talk about the development of Chromatic, a female clothing brand, by Melissa Cárdenas, as a proposal of formal-casual designs of must have/basics, for women from Cali, based on circular fashion, this in order to contribute to the reduction of textile waste by the high consumption of garments. Designs are proposed to a single tone that are cataloged as timeless by their consistency and permanence through the years and changes in fashion.Through interviews and surveys, we began to develop the brand, taking into account the tastes, needs and preferences of women between 20 and 40 years old,for design proposals, it is possible to acquire a product capable of adapting to the day to day and to different occasions of use that a woman has. |
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