La orientación al mercado en la universidad pública a través de la educación de la iniciativa emprendedora

In this work, the education by competences skills for entrepreneurship at university is presented, designed to meet the demands of professional training of students in their access to the labor market. As quality index served, perceptions of a sample of Spanish students on education and institutional support for the development of entrepreneurial careers in college are analyzed, and the effect of higher education on the rise of entrepreneurship in students. The study results denote a low institutional concern for the stimulation of entrepreneurial careers, which adversely affects the interest of students to create their own company. The conclusions of the study point out the need of entrepreneurship competences education within the marketing strategy of the university, in order to promote the quality of service provided by the institution as a provider of human capital adaptable to new needs in the job market.

• Autores: Vázquez, José Luis; Lanero Carrizo, Ana; Gutiérrez Rodríguez, Pablo; García Miguélez, María Purificación
• Fecha de publicación: 2014
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/5279
• Acceso en línea: http://hdl.handle.net/10819/5279
• Palabra clave: Marketing público; Organizaciones no lucrativas; Universidad pública; Iniciativa emprendedora; Mercado de trabajo; España; Public Marketing; Nonprofit organizations; Public university; Entrepreneurship; Job market; Spain; Organización sin ánimo de lucro; Universidades públicas; Emprendimiento; Mercado de trabajo; España
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia