La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing
Community language is not unrelated to companies (Chaston & Mangles, 2001), which define their activities as a benefit for community through sales of products or services. They also use in the social responsibility activities (Kakabadse, Rozuel, & Lee-Davies, 2005; Korhonen,...
- Autores:
-
Juárez Acosta, Fernando
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2014
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- eng
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/25592
- Acceso en línea:
- https://hdl.handle.net/10819/25592
https://doi.org/10.21500/20112084.662
- Palabra clave:
- Rights
- openAccess
- License
- International Journal of Psychological Research - 2014
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Juárez Acosta, Fernando2014-01-01T00:00:00Z2025-07-31T16:10:39Z2014-01-01T00:00:00Z2025-07-31T16:10:39Z2014-01-01Community language is not unrelated to companies (Chaston & Mangles, 2001), which define their activities as a benefit for community through sales of products or services. They also use in the social responsibility activities (Kakabadse, Rozuel, & Lee-Davies, 2005; Korhonen, 2002) in the community-corporation involvement (Burke, 1999) that adds value to the latter ones (Rochlin, & Christoffer, 2000, p.1) in regards to the social marketing (Whitcombe, 2009) aiming to the elimination of barriers that hamper the implementation of social programs (McKenzie-Mohr, 2000a, 2000b), or, with a strategic view, in regards to the shared value that benefits community and companies at the same time (Porter & Kramer, 2011). There are, of course, many other ways to incorporate such language in companies.application/pdfapplication/pdf10.21500/20112084.6622011-79222011-2084https://hdl.handle.net/10819/25592https://doi.org/10.21500/20112084.662engUniversidad San Buenaventura - USB (Colombia)https://revistas.usb.edu.co/index.php/IJPR/article/download/662/464https://revistas.usb.edu.co/index.php/IJPR/article/download/662/46511187International Journal of Psychological ResearchInternational Journal of Psychological Research - 2014info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2https://creativecommons.org/licenses/by-nc-sa/4.0/https://revistas.usb.edu.co/index.php/IJPR/article/view/662La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketingLa comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketingArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85Textinfo:eu-repo/semantics/articleJournal articleinfo:eu-repo/semantics/publishedVersionPublicationOREORE.xmltext/xml3128https://bibliotecadigital.usb.edu.co/bitstreams/64cf5379-2b90-4b72-8468-ddda26b6ed45/download088f74f89039b0eea7e89ee9cc12abc8MD5110819/25592oai:bibliotecadigital.usb.edu.co:10819/255922025-07-31 11:10:40.035https://creativecommons.org/licenses/by-nc-sa/4.0/https://bibliotecadigital.usb.edu.coRepositorio Institucional Universidad de San Buenaventura Colombiabdigital@metabiblioteca.com |
| dc.title.spa.fl_str_mv |
La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing |
| dc.title.translated.spa.fl_str_mv |
La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing |
| title |
La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing |
| spellingShingle |
La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing |
| title_short |
La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing |
| title_full |
La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing |
| title_fullStr |
La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing |
| title_full_unstemmed |
La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing |
| title_sort |
La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing |
| dc.creator.fl_str_mv |
Juárez Acosta, Fernando |
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Juárez Acosta, Fernando |
| description |
Community language is not unrelated to companies (Chaston & Mangles, 2001), which define their activities as a benefit for community through sales of products or services. They also use in the social responsibility activities (Kakabadse, Rozuel, & Lee-Davies, 2005; Korhonen, 2002) in the community-corporation involvement (Burke, 1999) that adds value to the latter ones (Rochlin, & Christoffer, 2000, p.1) in regards to the social marketing (Whitcombe, 2009) aiming to the elimination of barriers that hamper the implementation of social programs (McKenzie-Mohr, 2000a, 2000b), or, with a strategic view, in regards to the shared value that benefits community and companies at the same time (Porter & Kramer, 2011). There are, of course, many other ways to incorporate such language in companies. |
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2014 |
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2014-01-01T00:00:00Z 2025-07-31T16:10:39Z |
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2014-01-01T00:00:00Z 2025-07-31T16:10:39Z |
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2014-01-01 |
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Artículo de revista |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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10.21500/20112084.662 |
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2011-7922 |
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2011-2084 |
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International Journal of Psychological Research |
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International Journal of Psychological Research - 2014 |
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Universidad San Buenaventura - USB (Colombia) |
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https://revistas.usb.edu.co/index.php/IJPR/article/view/662 |
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