La comunidad en los negocios: relación estratégica de las organizaciones con el medio y marketing

Community language is not unrelated to companies (Chaston & Mangles, 2001), which define their activities as a benefit for community through sales of products or services. They also use in the social responsibility activities (Kakabadse, Rozuel, & Lee-Davies, 2005; Korhonen, 2002) in the community-corporation involvement (Burke, 1999) that adds value to the latter ones (Rochlin, & Christoffer, 2000, p.1) in regards to the social marketing (Whitcombe, 2009) aiming to the elimination of barriers that hamper the implementation of social programs (McKenzie-Mohr, 2000a, 2000b), or, with a strategic view, in regards to the shared value that benefits community and companies at the same time (Porter & Kramer, 2011). There are, of course, many other ways to incorporate such language in companies.

• Autores: Juárez Acosta, Fernando
• Tipo de recurso: Article of journal
• Fecha de publicación: 2014
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: eng
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/25592
• Acceso en línea: https://hdl.handle.net/10819/25592; https://doi.org/10.21500/20112084.662
• Rights: openAccess
• License: International Journal of Psychological Research - 2014