Influencia del marketing digital en las pymes de Colombia

Analyze the influence of digital marketing of Colombian SMEs in 2013-2018 The relevance of the correct use of digital marketing is essential for Colombian SMEs that are in constant economic transformation and in a market that is constantly changing, in this way the digital tools that it offers for the use of commercial strategies and for positioning in the market, while it is competitive and creates an advantage towards its competitors. Identify how the evolution of digital marketing has been in the last years 2013-2018 Over the years, digital marketing is evolving and leaving aside traditional marketing, but eye in the same way traditional marketing is used what makes the Digital marketing is to provide a way of communication with consumers for the creation of strategies through the market is in constant motion, this helps SMEs to grow economically and make more employment for the Colombian population

• Autores: Herrera Contreras, Rafael Enrique
• Fecha de publicación: 2019
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/8451
• Acceso en línea: http://hdl.handle.net/10819/8451
• Palabra clave: PYMES; Marketing digital; Estrategias; Posicionamiento; Competitividad; Microenterprise; Digital marketing; Strategies; Positioning; Competitiveness; Tesis - administración de negocios; Artículo de revisión para grado; Estrategias empresariales; Posicionamiento empresarial; Competitividad empresarial
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia