Influencia del marketing digital en las pymes de Colombia

Analyze the influence of digital marketing of Colombian SMEs in 2013-2018 The relevance of the correct use of digital marketing is essential for Colombian SMEs that are in constant economic transformation and in a market that is constantly changing, in this way the digital tools that it offers for t...

Full description

Autores:
Herrera Contreras, Rafael Enrique
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad de San Buenaventura
Repositorio:
Repositorio USB
Idioma:
spa
OAI Identifier:
oai:bibliotecadigital.usb.edu.co:10819/8451
Acceso en línea:
http://hdl.handle.net/10819/8451
Palabra clave:
PYMES
Marketing digital
Estrategias
Posicionamiento
Competitividad
Microenterprise
Digital marketing
Strategies
Positioning
Competitiveness
Tesis - administración de negocios
Artículo de revisión para grado
Estrategias empresariales
Posicionamiento empresarial
Competitividad empresarial
Rights
License
Atribución-NoComercial-SinDerivadas 2.5 Colombia
Description
Summary:Analyze the influence of digital marketing of Colombian SMEs in 2013-2018 The relevance of the correct use of digital marketing is essential for Colombian SMEs that are in constant economic transformation and in a market that is constantly changing, in this way the digital tools that it offers for the use of commercial strategies and for positioning in the market, while it is competitive and creates an advantage towards its competitors. Identify how the evolution of digital marketing has been in the last years 2013-2018 Over the years, digital marketing is evolving and leaving aside traditional marketing, but eye in the same way traditional marketing is used what makes the Digital marketing is to provide a way of communication with consumers for the creation of strategies through the market is in constant motion, this helps SMEs to grow economically and make more employment for the Colombian population