Propuesta de diseño de marca olfativa para la empresa gtex1210 Cali
This thesis shows an experimental research that aims to expose the olfactory marketing is and how this tool is based on the use of flavorings - odotipos, can influence behavior and loyalty indirectly to consumers, for which it seeks to develop an olfactory mark as a differentiation strategy for the...
- Autores:
-
Arias Rodríguez, Gustavo Adolfo
Novoa Ocampo, Juan David
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad de San Buenaventura
- Repositorio:
- Repositorio USB
- Idioma:
- spa
- OAI Identifier:
- oai:bibliotecadigital.usb.edu.co:10819/3443
- Acceso en línea:
- http://hdl.handle.net/10819/3443
- Palabra clave:
- Identidad de marca
Posicionamiento de marca
Odotype
Sensory Marketing
Estimulación sensorial
Posicionamiento (Publicidad)
Investigación de operaciones
Investigación de mercados
- Rights
- License
- Atribución-NoComercial-SinDerivadas 2.5 Colombia
| Summary: | This thesis shows an experimental research that aims to expose the olfactory marketing is and how this tool is based on the use of flavorings - odotipos, can influence behavior and loyalty indirectly to consumers, for which it seeks to develop an olfactory mark as a differentiation strategy for the company GTEX1210 of Cali. |
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