El emprendimiento en la transformación digital en Colombia

The digital transformation is trending nowadays in colombian companies, yet they still lack of the knowledge, capacities and required resources to face this fourth revolution. The current managing generation of colombian companies is passing through a transition process from the baby boomers and millennials with very different mind sets. This is the reason why the digital transformation is not going the way it should be inside the companies and it definitely goes much further than a simple digital product (website, mobile app, software) as a tech habilitator so that it can create value for users. The purpose of the present work is to analyze if Colombian companies are prepared to adopt the necessary changes to be able to make a digital transformation, offering efficient channels that optimize the operation and make it more accessible for their customers. The idea is to highlight which should be the knowledge, capacities and resources that they must gain to achieve this project

• Autores: Ochoa Vela, Carlos Julián
• Fecha de publicación: 2018
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/6545
• Acceso en línea: http://hdl.handle.net/10819/6545
• Palabra clave: Transformación digital; Emprendimiento; Canales digitales; Página web; Aplicaciones móviles; Canales alternos; Cultura digital; Digital transformation; Entrepreneurship; Digital channels; Web site; Mobile applications; Alternate channels; Digital culture; Comunicaciones digitales; Aplicaciones web
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia