Estudio de viabilidad para introducir las baterías Tronex RC a la plataforma Amazon

This text describes the procedures and results to analyze, based on market research, the viability of the Tronex RC line internationalizing its products on Amazon offering the TBPM business unit a market opening. the different prices offered by the current market of lithium polymer batteries, the best selling products that have characteristics, opinions of people who have tried or are already selling their products on the platform, the ways to sell the products according to Amazon and how profitable is to have the products on the platform according to the margins that Tronex company handles, to achieve this application project a documentary type study was made, this is based on collecting information through reading bibliographic materials, newspaper archives, interviews with Tronex employees , statistics; where internal and external information was collected, it concludes a value that will be momentarily taken to a state of analysis, due to the fact that the area is not able to perform the introduction of Tronex RC batteries in Amazon, since a study of Certifications of the products and the value is not bearable at the moment for the business unit of TBPM. The prices handled by the competition in the Amazon platform are lower than the retail prices of the Tronex RC line, which is why it is advisable to conduct a price analysis. The characteristics of the current market were described through a Pestel Analysis; taking into account the importance of internationalizing an area such as TBPM (Tronex Battery Pack Manufacturing) by making visible the company Tronex SAS in Amazon in turn implementing digital marketing strategies and uploading the Tronex RC battery line to TiendaTronex to see how it is the behavior of these batteries in a national platform as a first instance.

• Autores: Lemaitre Martínez, Daniela
• Fecha de publicación: 2019
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/6814
• Acceso en línea: http://hdl.handle.net/10819/6814
• Palabra clave: Baterías de Litio polímero; Ventas en línea; Costos; Análisis; Internacionalización; Drones; Aeromodelos; Polymer Lithium Batteries; Online sales; Costs; Analysis; Internationalization; Drones; Aeromodels; Promoción de ventas; Ventas; Análisis de costos; Productos; Globalización; Baterías; Comercio exterior; Comercio electrónico
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia