Propuesta de implementación de un sistema de franquicias para la empresa Clase Alpha, S.A.S.

This research proposes a direction for the application of a franchise model to the company Class Alpha SAS due to the needs to evolve and market expansion founds, emphasizing the main service of the company, which is celebrating meetings in horizontal properties, a service that presents an innovation challenge given the current Covid-19 pandemic. This paper incorporates conceptual elements in terms of franchises, its implications are analyzed, and finally, the relevance of the process is evaluated based on the characteristics of the company. This work has a descriptive scope, which allows to throw prospective studies that help to deduce future events with the analysis and interpretation of what was found. The applied research technique is the case study, which allows the analysis of situations within a given context from the study of the characteristics, procedures and results obtained, to establish concepts that support the solution of some problematic. These studies and some theories were provided by the book The franchise: elements, relationships and strategies by Guillermo J. and Bermúdez González, and key elements are established such as: the existing types of franchise and generalities; fundamental concepts for the development of the project and obtaining results.

• Autores: Cadavid Osorno, Luisa María; Gómez Jiménez, Esteban
• Fecha de publicación: 2021
• Institución: Universidad de San Buenaventura
• Repositorio: Repositorio USB
• Idioma: spa
• OAI Identifier: oai:bibliotecadigital.usb.edu.co:10819/8635
• Acceso en línea: http://hdl.handle.net/10819/8635
• Palabra clave: Franquicias; Clase Alpha; Desarrollo; Innovación; Viabilidad; Franchise; Developmen; Innovation; Viability; Franquicias
• License: Atribución-NoComercial-SinDerivadas 2.5 Colombia