The relevance of lead prioritization: a B2B lead scoring model based on machine learning
In business-to-business (B2B) companies, marketing and sales teams face significant challenges in identifying, qualifying, and prioritizing a large number of leads. Lead prioritization is a critical task for B2B organizations because it allows them to allocate resources more effectively, focus their...
- Autores:
-
Gonzalez-Flores, Laura
Rubiano Moreno, Andrea
Sosa-Gómez, Guillermo
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2025
- Institución:
- Universidad de Ciencias Aplicadas y Ambientales U.D.C.A
- Repositorio:
- Repositorio Institucional UDCA
- Idioma:
- eng
- OAI Identifier:
- oai:repository.udca.edu.co:11158/6295
- Acceso en línea:
- https://repository.udca.edu.co/handle/11158/6295
https://doi.org/10.3389/frai.2025.1554325
https://repository.udca.edu.co/
- Palabra clave:
- 650 - Gerencia y servicios auxiliares::658 - Gerencia general
Mercadeo en Internet
Negocios
lead scoring, digital marketing
B2B sales, business-to-business
Lead conversion
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by-nc-sa/4.0/legalcode.es