An approach to brand image construction in the series Game of Thrones, through the analysis of blazons
Certain audiovisual products diffused globally, play a part in creating and expandinga transnational visual culture. The construction of brand imagen in the series Gameof Thrones is investigated in this article, through a methodology of content analysis,by studying the blazons, which share many of t...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/14961
- Acceso en línea:
- https://revistas.ucp.edu.co/index.php/arquetipo/article/view/78
http://hdl.handle.net/10785/14961
- Palabra clave:
- Rights
- openAccess
- License
- Derechos de autor 2019 Arquetipo
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An approach to brand image construction in the series Game of Thrones, through the analysis of blazonsUna aproximación a la construcción de la imagen de marca en la serie Juego de Tronos, a través del análisis de los blasonesCertain audiovisual products diffused globally, play a part in creating and expandinga transnational visual culture. The construction of brand imagen in the series Gameof Thrones is investigated in this article, through a methodology of content analysis,by studying the blazons, which share many of the functions of brand logos.Throughout the investigation we can understand the use and meaning of plasticresources, such as colour gold, and iconic resources, such as animal figures, tocommunicate values like powerDeterminados productos audiovisuales, de difusión a escala planetaria,contribuyen a la creación y expansión de una cultura visual transnacional. En el presente artículo, mediante la metodología de análisis de contenido, se estudia la construcción de la imagen de marca en la serie Juego de Tronos, por medio del análisis de los blasones, que cumplen unas funciones similares a los logos de marca. Con la investigación se puede comprender el uso y significado de diferentes recursos plásticos, como el color dorado, los íconos y la inserción de siluetas animales para sustentar la comunicación de valores, como el poderUniversidad Católica de Pereira2023-08-30T00:46:01Z2023-08-30T00:46:01Z2019-05-23Artículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_2df8fbb1application/pdfhttps://revistas.ucp.edu.co/index.php/arquetipo/article/view/78http://hdl.handle.net/10785/14961Arquetipo; Núm. 17 (2018); 63-802539-39362215-9444spahttps://revistas.ucp.edu.co/index.php/arquetipo/article/view/78/71Derechos de autor 2019 Arquetipohttps://creativecommons.org/licenses/by-nc/4.0/deed.es_EShttps://creativecommons.org/licenses/by-nc/4.0/deed.es_ESinfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Molina Navarro, Anaoai:repositorio.ucp.edu.co:10785/149612025-01-27T23:59:18Z |
| dc.title.none.fl_str_mv |
An approach to brand image construction in the series Game of Thrones, through the analysis of blazons Una aproximación a la construcción de la imagen de marca en la serie Juego de Tronos, a través del análisis de los blasones |
| title |
An approach to brand image construction in the series Game of Thrones, through the analysis of blazons |
| spellingShingle |
An approach to brand image construction in the series Game of Thrones, through the analysis of blazons |
| title_short |
An approach to brand image construction in the series Game of Thrones, through the analysis of blazons |
| title_full |
An approach to brand image construction in the series Game of Thrones, through the analysis of blazons |
| title_fullStr |
An approach to brand image construction in the series Game of Thrones, through the analysis of blazons |
| title_full_unstemmed |
An approach to brand image construction in the series Game of Thrones, through the analysis of blazons |
| title_sort |
An approach to brand image construction in the series Game of Thrones, through the analysis of blazons |
| description |
Certain audiovisual products diffused globally, play a part in creating and expandinga transnational visual culture. The construction of brand imagen in the series Gameof Thrones is investigated in this article, through a methodology of content analysis,by studying the blazons, which share many of the functions of brand logos.Throughout the investigation we can understand the use and meaning of plasticresources, such as colour gold, and iconic resources, such as animal figures, tocommunicate values like power |
| publishDate |
2019 |
| dc.date.none.fl_str_mv |
2019-05-23 2023-08-30T00:46:01Z 2023-08-30T00:46:01Z |
| dc.type.none.fl_str_mv |
Artículo de revista http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/version/c_970fb48d4fbd8a85 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| dc.type.coar.fl_str_mv |
http://purl.org/coar/resource_type/c_2df8fbb1 |
| status_str |
publishedVersion |
| dc.identifier.none.fl_str_mv |
https://revistas.ucp.edu.co/index.php/arquetipo/article/view/78 http://hdl.handle.net/10785/14961 |
| url |
https://revistas.ucp.edu.co/index.php/arquetipo/article/view/78 http://hdl.handle.net/10785/14961 |
| dc.language.none.fl_str_mv |
spa |
| language |
spa |
| dc.relation.none.fl_str_mv |
https://revistas.ucp.edu.co/index.php/arquetipo/article/view/78/71 |
| dc.rights.none.fl_str_mv |
Derechos de autor 2019 Arquetipo https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 |
| rights_invalid_str_mv |
Derechos de autor 2019 Arquetipo https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES http://purl.org/coar/access_right/c_abf2 |
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openAccess |
| dc.format.none.fl_str_mv |
application/pdf |
| dc.publisher.none.fl_str_mv |
Universidad Católica de Pereira |
| publisher.none.fl_str_mv |
Universidad Católica de Pereira |
| dc.source.none.fl_str_mv |
Arquetipo; Núm. 17 (2018); 63-80 2539-3936 2215-9444 |
| institution |
Universidad Católica de Pereira |
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1844494737770283008 |