Communication Audit in Eje cafetero private universities

In the contemporary organizations, communication audit is a supporting task to determinate the existence and effectiveness of communication processes. In that way, the organizational communication systems become in strategic bases in the empower of the companies, where elements such as reputation, i...

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Fecha de publicación:: 2020

Institución:: Universidad Católica de Pereira

Repositorio:: Repositorio Institucional - RIBUC

Idioma:: spa

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spelling	Communication Audit in Eje cafetero private universitiesLa auditoría de comunicación en universidades privadas del Eje CafeteroIn the contemporary organizations, communication audit is a supporting task to determinate the existence and effectiveness of communication processes. In that way, the organizational communication systems become in strategic bases in the empower of the companies, where elements such as reputation, image, organizational environment, organizational culture, identity, information management, communication in crisis, social responsibility communication, and all of those intangibles elements are the basement of the company strategy and so that they are susceptible of evaluation.En las organizaciones contemporáneas, la medición y auditoría a los procesos de comunicación se han convertido en tareas fundamentales. Los sistemas de comunicación organizacional logran aportes estratégicos en el fortalecimiento de las organizaciones, en aspectos como la reputación, la imagen, el clima y cultura organizacionales, la identidad, el manejo de la información en situaciones de crisis, el posicionamiento y la comunicación de la responsabilidad social empresarial. Todos estos elementos intangibles son fundamentales en la estrategia de la empresa, y por ende son susceptibles de ser evaluados.Universidad Católica de Pereira2022-06-01T19:28:46Z2022-06-01T19:28:46Z2020-12-26Artículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_2df8fbb1application/pdfhttps://revistas.ucp.edu.co/index.php/paginas/article/view/1956http://hdl.handle.net/10785/10677Revista Páginas; Núm. 94 (Jul. - Dic., 2013); 89-1000121-1633spahttps://revistas.ucp.edu.co/index.php/paginas/article/view/1956/1809Derechos de autor 2013 Revista Páginashttps://creativecommons.org/licenses/by-nc/4.0/deed.es_EShttps://creativecommons.org/licenses/by-nc/4.0/deed.es_ESinfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Abadía Sánchez, HeillerVaca López, Andreaoai:repositorio.ucp.edu.co:10785/106772025-01-27T19:16:05Z
dc.title.none.fl_str_mv	Communication Audit in Eje cafetero private universities La auditoría de comunicación en universidades privadas del Eje Cafetero
title	Communication Audit in Eje cafetero private universities
spellingShingle	Communication Audit in Eje cafetero private universities
title_short	Communication Audit in Eje cafetero private universities
title_full	Communication Audit in Eje cafetero private universities
title_fullStr	Communication Audit in Eje cafetero private universities
title_full_unstemmed	Communication Audit in Eje cafetero private universities
title_sort	Communication Audit in Eje cafetero private universities
description	In the contemporary organizations, communication audit is a supporting task to determinate the existence and effectiveness of communication processes. In that way, the organizational communication systems become in strategic bases in the empower of the companies, where elements such as reputation, image, organizational environment, organizational culture, identity, information management, communication in crisis, social responsibility communication, and all of those intangibles elements are the basement of the company strategy and so that they are susceptible of evaluation.
publishDate	2020
dc.date.none.fl_str_mv	2020-12-26 2022-06-01T19:28:46Z 2022-06-01T19:28:46Z
dc.type.none.fl_str_mv	Artículo de revista http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/version/c_970fb48d4fbd8a85 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion
dc.type.coar.fl_str_mv	http://purl.org/coar/resource_type/c_2df8fbb1
status_str	publishedVersion
dc.identifier.none.fl_str_mv	https://revistas.ucp.edu.co/index.php/paginas/article/view/1956 http://hdl.handle.net/10785/10677
url	https://revistas.ucp.edu.co/index.php/paginas/article/view/1956 http://hdl.handle.net/10785/10677
dc.language.none.fl_str_mv	spa
language	spa
dc.relation.none.fl_str_mv	https://revistas.ucp.edu.co/index.php/paginas/article/view/1956/1809
dc.rights.none.fl_str_mv	Derechos de autor 2013 Revista Páginas https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2
rights_invalid_str_mv	Derechos de autor 2013 Revista Páginas https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv	openAccess
dc.format.none.fl_str_mv	application/pdf
dc.publisher.none.fl_str_mv	Universidad Católica de Pereira
publisher.none.fl_str_mv	Universidad Católica de Pereira
dc.source.none.fl_str_mv	Revista Páginas; Núm. 94 (Jul. - Dic., 2013); 89-100 0121-1633
institution	Universidad Católica de Pereira
repository.name.fl_str_mv
repository.mail.fl_str_mv
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Communication Audit in Eje cafetero private universities

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