Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia
This empirical research analyzes the visual representation that Colombianuniversities make of themselves on their own websites. The method of contentanalysis is used, with a coding sheet of 22 indicators, classified into 5 categories. The predominance of asymmetric design, long pages, unequivocal co...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/11270
- Acceso en línea:
- https://revistas.ucp.edu.co/index.php/arquetipo/article/view/96
http://hdl.handle.net/10785/11270
- Palabra clave:
- Rights
- openAccess
- License
- Derechos de autor 2019 Arquetipo
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Analysis of the visual elements with relevance and representativeness in the websites of the universities of ColombiaAnálisis de los elementos visuales y su grado de relevancia y representatividad en los sitios web de las universidades de ColombiaThis empirical research analyzes the visual representation that Colombianuniversities make of themselves on their own websites. The method of contentanalysis is used, with a coding sheet of 22 indicators, classified into 5 categories. The predominance of asymmetric design, long pages, unequivocal corporate identification, majority use of neutral colors, more visual than textual content, dynamic elements and photographs that show basic facets of university life, with special prominence for students and teachers is noted. The conclusions indicate that there is relatively little differentiation between the webs in terms of their basic visual characteristics, and it transmits a majority idea of seriousness and integrity, complemented with features that bring dynamism and modernity.Esta investigación analiza la representación visual que hacen de sí mismas las universidades colombianas en sus sitios web. Se emplea el método de análisis de contenido, con una ficha de codificación de 22 indicadores, clasificados en 5 categorías. Se constata el predomino del diseño asimétrico,páginas largas, inequívoca identificación corporativa, uso mayoritario decolores neutros, más contenido visual que textual, elementos dinámicos y fotografías que muestra facetas básicas de la vida universitaria, con especial protagonismo para alumnos y profesores. Las conclusiones indican que existe relativamente poca diferenciación entre las webs en cuanto a sus características visuales básicas, y se transmite de forma mayoritaria una idea de seriedad e integridad, complementada con rasgos que aportan dinamismo y modernidad.Universidad Católica de Pereira2022-06-01T19:51:06Z2022-06-01T19:51:06Z2019-05-23Artículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/resource_type/c_2df8fbb1application/pdfhttps://revistas.ucp.edu.co/index.php/arquetipo/article/view/96http://hdl.handle.net/10785/11270Arquetipo; Núm. 17 (2018); 155-1782539-39362215-9444spahttps://revistas.ucp.edu.co/index.php/arquetipo/article/view/96/92Derechos de autor 2019 Arquetipohttps://creativecommons.org/licenses/by-nc/4.0/deed.es_EShttps://creativecommons.org/licenses/by-nc/4.0/deed.es_ESinfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2López-del-Ramo, JoaquínOlivera-Zaldua, Maríaoai:repositorio.ucp.edu.co:10785/112702025-01-28T00:00:44Z |
| dc.title.none.fl_str_mv |
Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia Análisis de los elementos visuales y su grado de relevancia y representatividad en los sitios web de las universidades de Colombia |
| title |
Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia |
| spellingShingle |
Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia |
| title_short |
Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia |
| title_full |
Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia |
| title_fullStr |
Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia |
| title_full_unstemmed |
Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia |
| title_sort |
Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia |
| description |
This empirical research analyzes the visual representation that Colombianuniversities make of themselves on their own websites. The method of contentanalysis is used, with a coding sheet of 22 indicators, classified into 5 categories. The predominance of asymmetric design, long pages, unequivocal corporate identification, majority use of neutral colors, more visual than textual content, dynamic elements and photographs that show basic facets of university life, with special prominence for students and teachers is noted. The conclusions indicate that there is relatively little differentiation between the webs in terms of their basic visual characteristics, and it transmits a majority idea of seriousness and integrity, complemented with features that bring dynamism and modernity. |
| publishDate |
2019 |
| dc.date.none.fl_str_mv |
2019-05-23 2022-06-01T19:51:06Z 2022-06-01T19:51:06Z |
| dc.type.none.fl_str_mv |
Artículo de revista http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/version/c_970fb48d4fbd8a85 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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publishedVersion |
| dc.identifier.none.fl_str_mv |
https://revistas.ucp.edu.co/index.php/arquetipo/article/view/96 http://hdl.handle.net/10785/11270 |
| url |
https://revistas.ucp.edu.co/index.php/arquetipo/article/view/96 http://hdl.handle.net/10785/11270 |
| dc.language.none.fl_str_mv |
spa |
| language |
spa |
| dc.relation.none.fl_str_mv |
https://revistas.ucp.edu.co/index.php/arquetipo/article/view/96/92 |
| dc.rights.none.fl_str_mv |
Derechos de autor 2019 Arquetipo https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 |
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Derechos de autor 2019 Arquetipo https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES http://purl.org/coar/access_right/c_abf2 |
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openAccess |
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application/pdf |
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Universidad Católica de Pereira |
| publisher.none.fl_str_mv |
Universidad Católica de Pereira |
| dc.source.none.fl_str_mv |
Arquetipo; Núm. 17 (2018); 155-178 2539-3936 2215-9444 |
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Universidad Católica de Pereira |
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1844494662516080640 |