Plan marketing Brisboats LCC.
Monografía (Negocios Internacionales) Universidad Católica de Pereira. Facultad de Ciencias Económicas y Administrativas, Pereira, 2013
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2013
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/1625
- Acceso en línea:
- http://hdl.handle.net/10785/1625
- Palabra clave:
- Marketing
Crm
Sector nautico
Ventas
Marketing
Sales
Nautical sector
Customer relationship management
- Rights
- openAccess
- License
- http://purl.org/coar/access_right/c_abf2
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Plan marketing Brisboats LCC.MarketingCrmSector nauticoVentasMarketingSalesNautical sectorCustomer relationship managementMonografía (Negocios Internacionales) Universidad Católica de Pereira. Facultad de Ciencias Económicas y Administrativas, Pereira, 2013El siguiente trabajo pretende contribuir al crecimiento de la empresa BRISBOATS LLC dedicada a la venta de botes y partes de segunda mano, mediante la realización de un plan de marketing que le permita a la empresa cumplir los objetivos impuestos en este plan, le ayude a conocer acerca de la competencia y el entorno en general del sector náutico pero principalmente ayudar a identificar posibles clientes mediante la implementación de iniciativas como el CRM (Customer Relationship Management) basada en la atención personalizada de los clientes. /Abstract: This project seeks to contribute in the growth process of BRISBOATS LLC; this company is dedicated to sell used boats and boat parts retail. Through the implementation of a Marketing plan the company will be able to achieve the goals proposed in the plan, BRISBOATS will get to know more about the competition and about the Nautical sector in Maryland. More important the company will try to implement marketing tools such as the CRM which is a strategy to learn everything about the clients; all this in order to attract new customers.Universidad Catolica de Pereira. Tutor: Eduardo Salazar Hoyos. Organización: Brisboats LLC. Jefe Inmediato: Brian Brown.2013-07-10T15:13:55Z2013-07-10T15:13:55Z2013-07-10Trabajo de Grado – PregradoOtherhttp://purl.org/coar/resource_type/c_7a1fhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/publishedVersionapplication/pdfDDPANI66http://hdl.handle.net/10785/1625Práctica Académica Digital;DDPANI66info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2spaUribe Garcia, Nataliaoai:repositorio.ucp.edu.co:10785/16252025-01-27T21:14:56Z |
| dc.title.none.fl_str_mv |
Plan marketing Brisboats LCC. |
| title |
Plan marketing Brisboats LCC. |
| spellingShingle |
Plan marketing Brisboats LCC. Marketing Crm Sector nautico Ventas Marketing Sales Nautical sector Customer relationship management |
| title_short |
Plan marketing Brisboats LCC. |
| title_full |
Plan marketing Brisboats LCC. |
| title_fullStr |
Plan marketing Brisboats LCC. |
| title_full_unstemmed |
Plan marketing Brisboats LCC. |
| title_sort |
Plan marketing Brisboats LCC. |
| dc.subject.none.fl_str_mv |
Marketing Crm Sector nautico Ventas Marketing Sales Nautical sector Customer relationship management |
| topic |
Marketing Crm Sector nautico Ventas Marketing Sales Nautical sector Customer relationship management |
| description |
Monografía (Negocios Internacionales) Universidad Católica de Pereira. Facultad de Ciencias Económicas y Administrativas, Pereira, 2013 |
| publishDate |
2013 |
| dc.date.none.fl_str_mv |
2013-07-10T15:13:55Z 2013-07-10T15:13:55Z 2013-07-10 |
| dc.type.none.fl_str_mv |
Trabajo de Grado – Pregrado Other http://purl.org/coar/resource_type/c_7a1f http://purl.org/coar/version/c_970fb48d4fbd8a85 info:eu-repo/semantics/bachelorThesis info:eu-repo/semantics/publishedVersion |
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publishedVersion |
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DDPANI66 http://hdl.handle.net/10785/1625 |
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DDPANI66 |
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http://hdl.handle.net/10785/1625 |
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spa |
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spa |
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Práctica Académica Digital;DDPANI66 |
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info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 |
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openAccess |
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http://purl.org/coar/access_right/c_abf2 |
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application/pdf |
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Universidad Católica de Pereira |
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1844494104021434368 |