Colombian university supply analysis
Trabajo de grado (Profesional en Mercadeo), Facultad de Ciencias Económicas y Administrativas, Pereira, 2021
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2021
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/9331
- Acceso en línea:
- http://hdl.handle.net/10785/9331
- Palabra clave:
- Market segmentation; Cluster Analysis
Clustering algorithms; Higher Education; Colombian Universities; Marketing Mix
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
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Colombian university supply analysisMarket segmentation; Cluster AnalysisClustering algorithms; Higher Education; Colombian Universities; Marketing MixTrabajo de grado (Profesional en Mercadeo), Facultad de Ciencias Económicas y Administrativas, Pereira, 2021Considering the market conditions of high competence and decreased demand, universities must work under a market vision and build solid strategies based on data to make better decisions and improve their competitive position. The objective of this study is to perform a cluster analysis of the private university offers in Colombia based on their representative marketing variables. We use two clustering methods for the analysis, one probabilistic (Gaussian Mixture Model) and the other nonprobabilistic (K-Means), to compare which yields the most consistent result about the actual conditions of the universities. Our study showed 4 clusters that can represent the Colombian private universities and that the method that provides the best output is the one generated by the Gaussian Mixture Model. This study gives a market perspective and methodologies that universities can adopt for developing market studies and designing new market strategies.2022-02-15T19:08:57Z2022-02-15T19:08:57Z2021Trabajo de Grado – Pregradohttp://purl.org/coar/resource_type/c_7a1fhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/publishedVersionDDMME60http://hdl.handle.net/10785/9331Monografía ; DDMME60http://creativecommons.org/licenses/by-nc-nd/4.0/deed.esinfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2engEspinosa Vanegas, ValentinaCastro Peña, Mónica Yulenioai:repositorio.ucp.edu.co:10785/93312025-01-27T23:30:00Z |
| dc.title.none.fl_str_mv |
Colombian university supply analysis |
| title |
Colombian university supply analysis |
| spellingShingle |
Colombian university supply analysis Market segmentation; Cluster Analysis Clustering algorithms; Higher Education; Colombian Universities; Marketing Mix |
| title_short |
Colombian university supply analysis |
| title_full |
Colombian university supply analysis |
| title_fullStr |
Colombian university supply analysis |
| title_full_unstemmed |
Colombian university supply analysis |
| title_sort |
Colombian university supply analysis |
| dc.subject.none.fl_str_mv |
Market segmentation; Cluster Analysis Clustering algorithms; Higher Education; Colombian Universities; Marketing Mix |
| topic |
Market segmentation; Cluster Analysis Clustering algorithms; Higher Education; Colombian Universities; Marketing Mix |
| description |
Trabajo de grado (Profesional en Mercadeo), Facultad de Ciencias Económicas y Administrativas, Pereira, 2021 |
| publishDate |
2021 |
| dc.date.none.fl_str_mv |
2021 2022-02-15T19:08:57Z 2022-02-15T19:08:57Z |
| dc.type.none.fl_str_mv |
Trabajo de Grado – Pregrado http://purl.org/coar/resource_type/c_7a1f http://purl.org/coar/version/c_970fb48d4fbd8a85 info:eu-repo/semantics/bachelorThesis info:eu-repo/semantics/publishedVersion |
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publishedVersion |
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DDMME60 http://hdl.handle.net/10785/9331 |
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DDMME60 |
| url |
http://hdl.handle.net/10785/9331 |
| dc.language.iso.fl_str_mv |
eng |
| language |
eng |
| dc.relation.none.fl_str_mv |
Monografía ; DDMME60 |
| dc.rights.none.fl_str_mv |
http://creativecommons.org/licenses/by-nc-nd/4.0/deed.es info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 |
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http://creativecommons.org/licenses/by-nc-nd/4.0/deed.es http://purl.org/coar/access_right/c_abf2 |
| eu_rights_str_mv |
openAccess |
| institution |
Universidad Católica de Pereira |
| repository.name.fl_str_mv |
|
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1844494005818097664 |