Proposal of a content analysis method for advertising that use works of art as a persuasive resource
Art and advertising, despite their different purposes, are sharing the framework in the advertising that use works of art as a persuasive resource. The use of these artworks supposes a reflection (with a view to the impact and understanding of the target audience) of the publicist, on the way of use...
- Autores:
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2019
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/14967
- Acceso en línea:
- https://revistas.ucp.edu.co/index.php/arquetipo/article/view/102
http://hdl.handle.net/10785/14967
- Palabra clave:
- Rights
- openAccess
- License
- Derechos de autor 2019 Arquetipo
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2023-08-30T00:46:01Z2023-08-30T00:46:01Z2019-05-24https://revistas.ucp.edu.co/index.php/arquetipo/article/view/102http://hdl.handle.net/10785/14967Art and advertising, despite their different purposes, are sharing the framework in the advertising that use works of art as a persuasive resource. The use of these artworks supposes a reflection (with a view to the impact and understanding of the target audience) of the publicist, on the way of use of that painting. Graphic design is like an intermediary and responsible for taking the most of work of art to maximize the benefits in the advertising and the brand. It is necessary the development of a Method of Analysis, in order to search a possible relationship with consumer interpretation.El arte y la publicidad, a pesar de sus diferentes fines, se encuentran compartiendo marco en las piezas publicitarias que utilizan obras de arte como recurso persuasivo. La utilización de estas obras de arte supone una reflexión (con miras al impacto y comprensión del público objetivo) por parte del publicista, con respecto al modo de empleo de esa obra. El diseño funciona como intermediario, encargado de dar forma a dicha obra de arte para aprovechar al máximo los beneficios que esta puede aportar a la pieza publicitaria y, por consiguiente, a la marca que pretende publicitarse. Se considera relevante un análisis de los elementos a tener en cuenta en este proceso para una posible interpretación de los consumidores.application/pdfspaUniversidad Católica de Pereirahttps://revistas.ucp.edu.co/index.php/arquetipo/article/view/102/95Derechos de autor 2019 Arquetipohttps://creativecommons.org/licenses/by-nc/4.0/deed.es_EShttps://creativecommons.org/licenses/by-nc/4.0/deed.es_ESinfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Arquetipo; Núm. 17 (2018); 179-1942539-39362215-9444Proposal of a content analysis method for advertising that use works of art as a persuasive resourcePropuesta de un método de análisis de contenido para las piezas publicitarias que utilizan obras de arte como recurso persuasivoArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionGallego Fernández, Alejandra GemaPublication10785/14967oai:repositorio.ucp.edu.co:10785/149672025-01-27 18:58:10.252https://creativecommons.org/licenses/by-nc/4.0/deed.es_ESDerechos de autor 2019 Arquetipometadata.onlyhttps://repositorio.ucp.edu.coRepositorio Institucional de la Universidad Católica de Pereira - RIBUCbdigital@metabiblioteca.com |
| dc.title.eng.fl_str_mv |
Proposal of a content analysis method for advertising that use works of art as a persuasive resource |
| dc.title.spa.fl_str_mv |
Propuesta de un método de análisis de contenido para las piezas publicitarias que utilizan obras de arte como recurso persuasivo |
| title |
Proposal of a content analysis method for advertising that use works of art as a persuasive resource |
| spellingShingle |
Proposal of a content analysis method for advertising that use works of art as a persuasive resource |
| title_short |
Proposal of a content analysis method for advertising that use works of art as a persuasive resource |
| title_full |
Proposal of a content analysis method for advertising that use works of art as a persuasive resource |
| title_fullStr |
Proposal of a content analysis method for advertising that use works of art as a persuasive resource |
| title_full_unstemmed |
Proposal of a content analysis method for advertising that use works of art as a persuasive resource |
| title_sort |
Proposal of a content analysis method for advertising that use works of art as a persuasive resource |
| description |
Art and advertising, despite their different purposes, are sharing the framework in the advertising that use works of art as a persuasive resource. The use of these artworks supposes a reflection (with a view to the impact and understanding of the target audience) of the publicist, on the way of use of that painting. Graphic design is like an intermediary and responsible for taking the most of work of art to maximize the benefits in the advertising and the brand. It is necessary the development of a Method of Analysis, in order to search a possible relationship with consumer interpretation. |
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2019 |
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2019-05-24 |
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2023-08-30T00:46:01Z |
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2023-08-30T00:46:01Z |
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Artículo de revista |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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http://purl.org/coar/resource_type/c_6501 |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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info:eu-repo/semantics/article |
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info:eu-repo/semantics/publishedVersion |
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http://purl.org/coar/resource_type/c_6501 |
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https://revistas.ucp.edu.co/index.php/arquetipo/article/view/102 |
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http://hdl.handle.net/10785/14967 |
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https://revistas.ucp.edu.co/index.php/arquetipo/article/view/102 http://hdl.handle.net/10785/14967 |
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spa |
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spa |
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https://revistas.ucp.edu.co/index.php/arquetipo/article/view/102/95 |
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Derechos de autor 2019 Arquetipo https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES |
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https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES |
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info:eu-repo/semantics/openAccess |
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application/pdf |
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Universidad Católica de Pereira |
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Arquetipo; Núm. 17 (2018); 179-194 |
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2539-3936 2215-9444 |
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Universidad Católica de Pereira |
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Repositorio Institucional de la Universidad Católica de Pereira - RIBUC |
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bdigital@metabiblioteca.com |
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1828143360713424896 |