Visual communication guidelines of the posters of the main OTT video platforms in Spain: Netflix and HBO
This research has as object of study the visual communication of the posters ofthe main OTT video platforms in Spain: Netflix and HBO. For it, has been defineda sample of 80 series of the drama and comedy genres issued in the 2009-2017period. Through the methodology of content analysis, 46 variables...
- Autores:
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2019
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/11267
- Acceso en línea:
- https://revistas.ucp.edu.co/index.php/arquetipo/article/view/85
http://hdl.handle.net/10785/11267
- Palabra clave:
- Rights
- openAccess
- License
- Derechos de autor 2019 Arquetipo
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2022-06-01T19:51:05Z2022-06-01T19:51:05Z2019-05-23https://revistas.ucp.edu.co/index.php/arquetipo/article/view/85http://hdl.handle.net/10785/11267This research has as object of study the visual communication of the posters ofthe main OTT video platforms in Spain: Netflix and HBO. For it, has been defineda sample of 80 series of the drama and comedy genres issued in the 2009-2017period. Through the methodology of content analysis, 46 variables have beenregistered, mostly formal, but also other latent variables such as graphic and verbalallusion or language. The results obtained have shown the existence of significantdifferences in the design of the drama and comedy posters prevailing, in each case,specific resources that allow the proper communication of the genre through thecolor, the lighting, the framing or the stage.Esta investigación tiene como objeto de estudio la comunicación visual dela cartelería de las principales plataformas de vídeo OTT en España: Netflix y HBO. Para ello, se ha definido una muestra de 80 series de los géneros drama y comedia emitidas en el periodo del 2009-2017. Mediante la metodología del análisis de contenido, se han registrado 46 variables, en su mayoría, formales,pero también otras variables latentes como la alusión gráfica y/o verbal o el idioma.Los resultados demuestran la existencia de diferencias significativas en el diseño de los carteles de drama y comedia; predominando, en cada caso, recursos concretos que permiten la adecuada comunicación del género mediante el color,la iluminación, el encuadre o el escenario.application/pdfspaUniversidad Católica de Pereirahttps://revistas.ucp.edu.co/index.php/arquetipo/article/view/85/82Derechos de autor 2019 Arquetipohttps://creativecommons.org/licenses/by-nc/4.0/deed.es_EShttps://creativecommons.org/licenses/by-nc/4.0/deed.es_ESinfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Arquetipo; Núm. 17 (2018); 103-1222539-39362215-9444Visual communication guidelines of the posters of the main OTT video platforms in Spain: Netflix and HBOPautas de la comunicación visual de los carteles de las principales plataformas de vídeo OTT en España: Netflix y HBOArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPorcel Herrera, SandraPublication10785/11267oai:repositorio.ucp.edu.co:10785/112672025-01-27 19:00:55.469https://creativecommons.org/licenses/by-nc/4.0/deed.es_ESDerechos de autor 2019 Arquetipometadata.onlyhttps://repositorio.ucp.edu.coRepositorio Institucional de la Universidad Católica de Pereira - RIBUCbdigital@metabiblioteca.com |
| dc.title.eng.fl_str_mv |
Visual communication guidelines of the posters of the main OTT video platforms in Spain: Netflix and HBO |
| dc.title.spa.fl_str_mv |
Pautas de la comunicación visual de los carteles de las principales plataformas de vídeo OTT en España: Netflix y HBO |
| title |
Visual communication guidelines of the posters of the main OTT video platforms in Spain: Netflix and HBO |
| spellingShingle |
Visual communication guidelines of the posters of the main OTT video platforms in Spain: Netflix and HBO |
| title_short |
Visual communication guidelines of the posters of the main OTT video platforms in Spain: Netflix and HBO |
| title_full |
Visual communication guidelines of the posters of the main OTT video platforms in Spain: Netflix and HBO |
| title_fullStr |
Visual communication guidelines of the posters of the main OTT video platforms in Spain: Netflix and HBO |
| title_full_unstemmed |
Visual communication guidelines of the posters of the main OTT video platforms in Spain: Netflix and HBO |
| title_sort |
Visual communication guidelines of the posters of the main OTT video platforms in Spain: Netflix and HBO |
| description |
This research has as object of study the visual communication of the posters ofthe main OTT video platforms in Spain: Netflix and HBO. For it, has been defineda sample of 80 series of the drama and comedy genres issued in the 2009-2017period. Through the methodology of content analysis, 46 variables have beenregistered, mostly formal, but also other latent variables such as graphic and verbalallusion or language. The results obtained have shown the existence of significantdifferences in the design of the drama and comedy posters prevailing, in each case,specific resources that allow the proper communication of the genre through thecolor, the lighting, the framing or the stage. |
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2019 |
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2019-05-23 |
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2022-06-01T19:51:05Z |
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2022-06-01T19:51:05Z |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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http://purl.org/coar/resource_type/c_6501 |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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info:eu-repo/semantics/article |
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https://revistas.ucp.edu.co/index.php/arquetipo/article/view/85 |
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http://hdl.handle.net/10785/11267 |
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https://revistas.ucp.edu.co/index.php/arquetipo/article/view/85 http://hdl.handle.net/10785/11267 |
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spa |
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spa |
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https://revistas.ucp.edu.co/index.php/arquetipo/article/view/85/82 |
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Derechos de autor 2019 Arquetipo https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES |
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https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES |
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Universidad Católica de Pereira |
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Arquetipo; Núm. 17 (2018); 103-122 |
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2539-3936 2215-9444 |
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Universidad Católica de Pereira |
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Repositorio Institucional de la Universidad Católica de Pereira - RIBUC |
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