An approach to brand image construction in the series Game of Thrones, through the analysis of blazons
Certain audiovisual products diffused globally, play a part in creating and expandinga transnational visual culture. The construction of brand imagen in the series Gameof Thrones is investigated in this article, through a methodology of content analysis,by studying the blazons, which share many of t...
- Autores:
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2019
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/11265
- Acceso en línea:
- https://revistas.ucp.edu.co/index.php/arquetipo/article/view/78
http://hdl.handle.net/10785/11265
- Palabra clave:
- Rights
- openAccess
- License
- Derechos de autor 2019 Arquetipo
| Summary: | Certain audiovisual products diffused globally, play a part in creating and expandinga transnational visual culture. The construction of brand imagen in the series Gameof Thrones is investigated in this article, through a methodology of content analysis,by studying the blazons, which share many of the functions of brand logos.Throughout the investigation we can understand the use and meaning of plasticresources, such as colour gold, and iconic resources, such as animal figures, tocommunicate values like power |
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