Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia

This empirical research analyzes the visual representation that Colombianuniversities make of themselves on their own websites. The method of contentanalysis is used, with a coding sheet of 22 indicators, classified into 5 categories. The predominance of asymmetric design, long pages, unequivocal co...

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Autores:
Tipo de recurso:
Article of journal
Fecha de publicación:
2019
Institución:
Universidad Católica de Pereira
Repositorio:
Repositorio Institucional - RIBUC
Idioma:
spa
OAI Identifier:
oai:repositorio.ucp.edu.co:10785/11270
Acceso en línea:
https://revistas.ucp.edu.co/index.php/arquetipo/article/view/96
http://hdl.handle.net/10785/11270
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openAccess
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Derechos de autor 2019 Arquetipo
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oai_identifier_str oai:repositorio.ucp.edu.co:10785/11270
network_acronym_str RepoRIBUC2
network_name_str Repositorio Institucional - RIBUC
repository_id_str
spelling 2022-06-01T19:51:06Z2022-06-01T19:51:06Z2019-05-23https://revistas.ucp.edu.co/index.php/arquetipo/article/view/96http://hdl.handle.net/10785/11270This empirical research analyzes the visual representation that Colombianuniversities make of themselves on their own websites. The method of contentanalysis is used, with a coding sheet of 22 indicators, classified into 5 categories. The predominance of asymmetric design, long pages, unequivocal corporate identification, majority use of neutral colors, more visual than textual content, dynamic elements and photographs that show basic facets of university life, with special prominence for students and teachers is noted. The conclusions indicate that there is relatively little differentiation between the webs in terms of their basic visual characteristics, and it transmits a majority idea of seriousness and integrity, complemented with features that bring dynamism and modernity.Esta investigación analiza la representación visual que hacen de sí mismas las universidades colombianas en sus sitios web. Se emplea el método de análisis de contenido, con una ficha de codificación de 22 indicadores, clasificados en 5 categorías. Se constata el predomino del diseño asimétrico,páginas largas, inequívoca identificación corporativa, uso mayoritario decolores neutros, más contenido visual que textual, elementos dinámicos y fotografías que muestra facetas básicas de la vida universitaria, con especial protagonismo para alumnos y profesores. Las conclusiones indican que existe relativamente poca diferenciación entre las webs en cuanto a sus características visuales básicas, y se transmite de forma mayoritaria una idea de seriedad e integridad, complementada con rasgos que aportan dinamismo y modernidad.application/pdfspaUniversidad Católica de Pereirahttps://revistas.ucp.edu.co/index.php/arquetipo/article/view/96/92Derechos de autor 2019 Arquetipohttps://creativecommons.org/licenses/by-nc/4.0/deed.es_EShttps://creativecommons.org/licenses/by-nc/4.0/deed.es_ESinfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Arquetipo; Núm. 17 (2018); 155-1782539-39362215-9444Analysis of the visual elements with relevance and representativeness in the websites of the universities of ColombiaAnálisis de los elementos visuales y su grado de relevancia y representatividad en los sitios web de las universidades de ColombiaArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1http://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionLópez-del-Ramo, JoaquínOlivera-Zaldua, MaríaPublication10785/11270oai:repositorio.ucp.edu.co:10785/112702025-01-27 19:00:44.864https://creativecommons.org/licenses/by-nc/4.0/deed.es_ESDerechos de autor 2019 Arquetipometadata.onlyhttps://repositorio.ucp.edu.coRepositorio Institucional de la Universidad Católica de Pereira - RIBUCbdigital@metabiblioteca.com
dc.title.eng.fl_str_mv Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia
dc.title.spa.fl_str_mv Análisis de los elementos visuales y su grado de relevancia y representatividad en los sitios web de las universidades de Colombia
title Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia
spellingShingle Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia
title_short Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia
title_full Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia
title_fullStr Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia
title_full_unstemmed Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia
title_sort Analysis of the visual elements with relevance and representativeness in the websites of the universities of Colombia
description This empirical research analyzes the visual representation that Colombianuniversities make of themselves on their own websites. The method of contentanalysis is used, with a coding sheet of 22 indicators, classified into 5 categories. The predominance of asymmetric design, long pages, unequivocal corporate identification, majority use of neutral colors, more visual than textual content, dynamic elements and photographs that show basic facets of university life, with special prominence for students and teachers is noted. The conclusions indicate that there is relatively little differentiation between the webs in terms of their basic visual characteristics, and it transmits a majority idea of seriousness and integrity, complemented with features that bring dynamism and modernity.
publishDate 2019
dc.date.issued.none.fl_str_mv 2019-05-23
dc.date.accessioned.none.fl_str_mv 2022-06-01T19:51:06Z
dc.date.available.none.fl_str_mv 2022-06-01T19:51:06Z
dc.type.spa.fl_str_mv Artículo de revista
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.coar.none.fl_str_mv http://purl.org/coar/resource_type/c_6501
dc.type.coarversion.none.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.driver.none.fl_str_mv info:eu-repo/semantics/article
dc.type.version.none.fl_str_mv info:eu-repo/semantics/publishedVersion
format http://purl.org/coar/resource_type/c_6501
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.ucp.edu.co/index.php/arquetipo/article/view/96
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10785/11270
url https://revistas.ucp.edu.co/index.php/arquetipo/article/view/96
http://hdl.handle.net/10785/11270
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistas.ucp.edu.co/index.php/arquetipo/article/view/96/92
dc.rights.spa.fl_str_mv Derechos de autor 2019 Arquetipo
https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES
dc.rights.uri.spa.fl_str_mv https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES
dc.rights.accessrights.spa.fl_str_mv info:eu-repo/semantics/openAccess
dc.rights.coar.spa.fl_str_mv http://purl.org/coar/access_right/c_abf2
rights_invalid_str_mv Derechos de autor 2019 Arquetipo
https://creativecommons.org/licenses/by-nc/4.0/deed.es_ES
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.spa.fl_str_mv Universidad Católica de Pereira
dc.source.spa.fl_str_mv Arquetipo; Núm. 17 (2018); 155-178
dc.source.none.fl_str_mv 2539-3936
2215-9444
institution Universidad Católica de Pereira
repository.name.fl_str_mv Repositorio Institucional de la Universidad Católica de Pereira - RIBUC
repository.mail.fl_str_mv bdigital@metabiblioteca.com
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