Plan marketing Brisboats LCC.
Monografía (Negocios Internacionales) Universidad Católica de Pereira. Facultad de Ciencias Económicas y Administrativas, Pereira, 2013
- Autores:
-
Uribe Garcia, Natalia
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2013
- Institución:
- Universidad Católica de Pereira
- Repositorio:
- Repositorio Institucional - RIBUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.ucp.edu.co:10785/1625
- Acceso en línea:
- http://hdl.handle.net/10785/1625
- Palabra clave:
- Marketing
Crm
Sector nautico
Ventas
Marketing
Sales
Nautical sector
Customer relationship management
- Rights
- openAccess
- License
- http://purl.org/coar/access_right/c_abf2
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Plan marketing Brisboats LCC. |
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Plan marketing Brisboats LCC. |
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Plan marketing Brisboats LCC. Marketing Crm Sector nautico Ventas Marketing Sales Nautical sector Customer relationship management |
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Plan marketing Brisboats LCC. |
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Plan marketing Brisboats LCC. |
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Plan marketing Brisboats LCC. |
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Plan marketing Brisboats LCC. |
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Plan marketing Brisboats LCC. |
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Uribe Garcia, Natalia |
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Uribe Garcia, Natalia |
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Marketing Crm Sector nautico Ventas Marketing Sales Nautical sector Customer relationship management |
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Marketing Crm Sector nautico Ventas Marketing Sales Nautical sector Customer relationship management |
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Monografía (Negocios Internacionales) Universidad Católica de Pereira. Facultad de Ciencias Económicas y Administrativas, Pereira, 2013 |
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Uribe Garcia, Natalia2013-07-10T15:13:55Z2013-07-10T15:13:55Z2013-07-10DDPANI66http://hdl.handle.net/10785/1625Monografía (Negocios Internacionales) Universidad Católica de Pereira. Facultad de Ciencias Económicas y Administrativas, Pereira, 2013El siguiente trabajo pretende contribuir al crecimiento de la empresa BRISBOATS LLC dedicada a la venta de botes y partes de segunda mano, mediante la realización de un plan de marketing que le permita a la empresa cumplir los objetivos impuestos en este plan, le ayude a conocer acerca de la competencia y el entorno en general del sector náutico pero principalmente ayudar a identificar posibles clientes mediante la implementación de iniciativas como el CRM (Customer Relationship Management) basada en la atención personalizada de los clientes. /Abstract: This project seeks to contribute in the growth process of BRISBOATS LLC; this company is dedicated to sell used boats and boat parts retail. Through the implementation of a Marketing plan the company will be able to achieve the goals proposed in the plan, BRISBOATS will get to know more about the competition and about the Nautical sector in Maryland. More important the company will try to implement marketing tools such as the CRM which is a strategy to learn everything about the clients; all this in order to attract new customers.Universidad Catolica de Pereira. Tutor: Eduardo Salazar Hoyos. Organización: Brisboats LLC. Jefe Inmediato: Brian Brown.Práctica Académica Digital;DDPANI66MarketingCrmSector nauticoVentasMarketingSalesNautical sectorCustomer relationship managementPlan marketing Brisboats LCC.Trabajo de Grado – PregradoOtherhttp://purl.org/coar/resource_type/c_7a1fhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2spaPublicationORIGINALDDPANI66.pdfDDPANI66.pdfapplication/pdf1013277https://repositorio.ucp.edu.co/bitstreams/f05a048f-4f92-4269-a4e6-260ef155382e/download8713035d7881831b72d67bb611f26b41MD55LICENSElicense.txtlicense.txttext/plain; charset=utf-83118https://repositorio.ucp.edu.co/bitstreams/d9ee8486-6983-4ad4-8d35-08a660388502/download690b02b7c62bc9dbe13315290c12278fMD56TEXTBRISBOATS LLC.pdf.txtBRISBOATS LLC.pdf.txtExtracted texttext/plain55856https://repositorio.ucp.edu.co/bitstreams/25ad3aea-450c-4c71-b255-296d51a9739a/downloadf239f89e6ccad847739b171d493a76e5MD57DDPANI66.pdf.txtDDPANI66.pdf.txtExtracted texttext/plain55819https://repositorio.ucp.edu.co/bitstreams/f1206403-ce5a-4845-b793-7d5888de045e/download2f8f48f3d6009730110561ff716ad804MD59THUMBNAILBRISBOATS LLC.pdf.jpgBRISBOATS LLC.pdf.jpgThumbnailapplication/octet-stream4126https://repositorio.ucp.edu.co/bitstreams/08326274-d52c-4313-847d-f96930fca0af/download14f2dc3835bd6445852bb09da339e3edMD58DDPANI66.pdf.jpgDDPANI66.pdf.jpgGenerated Thumbnailimage/jpeg5797https://repositorio.ucp.edu.co/bitstreams/502845e5-32c3-4c3a-a191-230ef9ac48ee/downloadc39b5ce53fa1f213ceba74a2d47ff7ffMD51010785/1625oai:repositorio.ucp.edu.co:10785/16252025-01-27 16:14:56.062open.accesshttps://repositorio.ucp.edu.coRepositorio Institucional de la Universidad Católica de Pereira - 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