Organizational creativity of the company Apptitud Soluciones Móviles S.A.S.

Research related to the study of creativity and its results show that there is great contribution in the development of enterprises, because they provide the key tools and the knowledge for strategic competitiveness, which are linked to innovation and drive the company’s social, economic, and indust...

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Autores:
Tipo de recurso:
Article of journal
Fecha de publicación:
2019
Institución:
Universidad Católica de Pereira
Repositorio:
Repositorio Institucional - RIBUC
Idioma:
spa
OAI Identifier:
oai:repositorio.ucp.edu.co:10785/15009
Acceso en línea:
https://revistas.ucp.edu.co/index.php/arquetipo/article/view/268
http://hdl.handle.net/10785/15009
Palabra clave:
Rights
openAccess
License
Derechos de autor 2019 Arquetipo
Description
Summary:Research related to the study of creativity and its results show that there is great contribution in the development of enterprises, because they provide the key tools and the knowledge for strategic competitiveness, which are linked to innovation and drive the company’s social, economic, and industrial context of it. This research identifies the correlations of the enterprise APPTITUD SOLUCIONES MÓVILES S.A.S creative environment and creative potential of the team. Instruments as tools for evaluating the creative environment in each organization, and to prove the creative imagination of PIC-A, Which allowed to identify both negative and positive correlations, allowing to show that although the potential and creative environment are at an adequate level within the work team, they are not directly linked within the organizational environment.