Visual communication guidelines of the posters of the main OTT video platforms in Spain: Netflix and HBO

This research has as object of study the visual communication of the posters ofthe main OTT video platforms in Spain: Netflix and HBO. For it, has been defineda sample of 80 series of the drama and comedy genres issued in the 2009-2017period. Through the methodology of content analysis, 46 variables...

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Autores:
Tipo de recurso:
Article of journal
Fecha de publicación:
2019
Institución:
Universidad Católica de Pereira
Repositorio:
Repositorio Institucional - RIBUC
Idioma:
spa
OAI Identifier:
oai:repositorio.ucp.edu.co:10785/14963
Acceso en línea:
https://revistas.ucp.edu.co/index.php/arquetipo/article/view/85
http://hdl.handle.net/10785/14963
Palabra clave:
Rights
openAccess
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Derechos de autor 2019 Arquetipo