Plan exportador de la empresa LIFEHUNI, de la ciudad de Armenia para la comercialización de los suplementos dietarios DIVI – HER y AGY – FORT en el mercado internacional

Colombia is a country that during the past years has seen tremendous growth where the international market is concerned. Thanks to its strategy of economic openness, which has allowed domestic companies to diversify their influence on foreign markets, expand the opportunity for growth in a global environment, and is making them more competitive in their management strategies in order to develop a strategic mindset that generates economic growth within the country. A great example of this is the company UNIVERSAL LIFEHEATH (LIFEHUNI) in the Department of Quindío, characterized by conducting research since 1996, through the mixture of plants and vitamins. As a result, this reults in a product with features and elements needed to help mitigate the problems associated with obesity and weight gain. After 3 years of research, LIFEHUNI starts to market its products in an informal way, which creates a general opinion of acceptance with consumers and customers; All of this leads to an increase in its production, since the reception of its products began to increase more and more, which lead to the creation of the system of Sales MLM that allowed the corporation to legally incorporate their business. It is for this reason, that the company aims to reach everyone in the world regardless of their socioeconomic, age, sex, race or state of health, also, the product treatment is an easy. This gives them the opportunity to do business without financial investment. As mentioned above, after an arduous investigation into international markets, the United States is the most promising country for promoting the brand and its products, making an analysis of the market in order to be able to generate a plan of action based on strategies, which will help to achieve this goal.

• Autores: Alzate Santa, Julio Andrés; Jaramillo Romero, Jenny Alexandra; Muñoz Quintero, Adrián Felipe
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2013
• Institución: Universidad del Quindío
• Repositorio: Repositorio Universidad del Quindío
• Idioma: spa
• OAI Identifier: oai:bdigital.uniquindio.edu.co:001/2765
• Acceso en línea: https://bdigital.uniquindio.edu.co/handle/001/2765
• Palabra clave: AGY – FORT; DIVI – HER; Exportación; Mercado
• Rights: openAccess
• License: Derechos Reservados - Universidad del Quindio, 2013