Transformación digital y ventaja competitiva como estrategia empresarial en la era tecnológica
En los últimos años se ha evidenciado que la transformación digital no es una opción para las empresas, sino una necesidad que asegura su permanencia en un mercado veloz y lleno de cambios constantes. El objetivo de este artículo de reflexión es, por tanto, analizar cómo la transformación digital co...
- Autores:
-
Arroyo Duran, Adrianyeli Oriana
Martinez Peña, Diana Marcela
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2025
- Institución:
- Universidad Libre
- Repositorio:
- RIU - Repositorio Institucional UniLibre
- Idioma:
- OAI Identifier:
- oai:repository.unilibre.edu.co:10901/32255
- Acceso en línea:
- https://hdl.handle.net/10901/32255
- Palabra clave:
- Agilidad Organizacional
Cultura Organizacional
Innovación Estratégica
Liderazgo Digital
Transformación Digital
Ventaja Competitiva
Competitive Advantage
Digital Leadership
Digital Transformation
Organizational Agility
Organizational Culture
Strategic Innovation
Transformación digital--Aspectos económicos
Transformación digital--Recursos humanos
Estrategia empresarial--Innovaciones tecnológicas
Empresas--Medidas de seguridad
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/2.5/co/
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| dc.title.spa.fl_str_mv |
Transformación digital y ventaja competitiva como estrategia empresarial en la era tecnológica |
| dc.title.alternative.spa.fl_str_mv |
Digital transformation and competitive advantage as a business strategy in the technological age |
| title |
Transformación digital y ventaja competitiva como estrategia empresarial en la era tecnológica |
| spellingShingle |
Transformación digital y ventaja competitiva como estrategia empresarial en la era tecnológica Agilidad Organizacional Cultura Organizacional Innovación Estratégica Liderazgo Digital Transformación Digital Ventaja Competitiva Competitive Advantage Digital Leadership Digital Transformation Organizational Agility Organizational Culture Strategic Innovation Transformación digital--Aspectos económicos Transformación digital--Recursos humanos Estrategia empresarial--Innovaciones tecnológicas Empresas--Medidas de seguridad |
| title_short |
Transformación digital y ventaja competitiva como estrategia empresarial en la era tecnológica |
| title_full |
Transformación digital y ventaja competitiva como estrategia empresarial en la era tecnológica |
| title_fullStr |
Transformación digital y ventaja competitiva como estrategia empresarial en la era tecnológica |
| title_full_unstemmed |
Transformación digital y ventaja competitiva como estrategia empresarial en la era tecnológica |
| title_sort |
Transformación digital y ventaja competitiva como estrategia empresarial en la era tecnológica |
| dc.creator.fl_str_mv |
Arroyo Duran, Adrianyeli Oriana Martinez Peña, Diana Marcela |
| dc.contributor.advisor.none.fl_str_mv |
Villamizar Estrada, Avilio |
| dc.contributor.author.none.fl_str_mv |
Arroyo Duran, Adrianyeli Oriana Martinez Peña, Diana Marcela |
| dc.subject.spa.fl_str_mv |
Agilidad Organizacional Cultura Organizacional Innovación Estratégica Liderazgo Digital Transformación Digital Ventaja Competitiva |
| topic |
Agilidad Organizacional Cultura Organizacional Innovación Estratégica Liderazgo Digital Transformación Digital Ventaja Competitiva Competitive Advantage Digital Leadership Digital Transformation Organizational Agility Organizational Culture Strategic Innovation Transformación digital--Aspectos económicos Transformación digital--Recursos humanos Estrategia empresarial--Innovaciones tecnológicas Empresas--Medidas de seguridad |
| dc.subject.subjectenglish.spa.fl_str_mv |
Competitive Advantage Digital Leadership Digital Transformation Organizational Agility Organizational Culture Strategic Innovation |
| dc.subject.lemb.spa.fl_str_mv |
Transformación digital--Aspectos económicos Transformación digital--Recursos humanos Estrategia empresarial--Innovaciones tecnológicas Empresas--Medidas de seguridad |
| description |
En los últimos años se ha evidenciado que la transformación digital no es una opción para las empresas, sino una necesidad que asegura su permanencia en un mercado veloz y lleno de cambios constantes. El objetivo de este artículo de reflexión es, por tanto, analizar cómo la transformación digital constituye un proceso vital para las organizaciones, así como identificar cuáles son los factores diferenciales que definen su competitividad y aseguran su éxito. A partir de una revisión sistemática y una síntesis interpretativa de la literatura, se aborda, en primer lugar, la definición y recalibración de la estrategia competitiva, donde la innovación, la agilidad y la centralidad del cliente se configuran como las capacidades dinámicas para sostener la relevancia. Posteriormente, se evidencia que no hay éxito en la transición e implementación sin considerar el capital humano; factor que se examina desde la dimensión organizacional, identificando el liderazgo, la cultura y la gestión del talento como el verdadero núcleo del cambio. También se presentan casos de éxito de empresas que adoptaron la transformación digital y definieron su ventaja competitiva en el mercado. Ahora, dado que este despliegue trae consigo retos y riesgos inevitables, el análisis culmina con una evaluación de las amenazas inherentes —desde la ciberseguridad hasta la brecha digital y la soberanía tecnológica— que actúan como contrapesos críticos a las oportunidades ofrecidas por la transformación digital. Finalmente, se concluye que el éxito último de la transformación no reside en la sofisticación de la herramienta, sino en la capacidad estratégica para gestionar las complejidades humanas y culturales que ésta desata. |
| publishDate |
2025 |
| dc.date.accessioned.none.fl_str_mv |
2025-11-24T21:57:11Z |
| dc.date.available.none.fl_str_mv |
2025-11-24T21:57:11Z |
| dc.date.created.none.fl_str_mv |
2025-11-12 |
| dc.type.local.spa.fl_str_mv |
Tesis de Pregrado |
| dc.type.coar.spa.fl_str_mv |
http://purl.org/coar/resource_type/c_7a1f |
| dc.type.driver.spa.fl_str_mv |
info:eu-repo/semantics/bachelorThesis |
| format |
http://purl.org/coar/resource_type/c_7a1f |
| dc.identifier.uri.none.fl_str_mv |
https://hdl.handle.net/10901/32255 |
| url |
https://hdl.handle.net/10901/32255 |
| dc.relation.references.spa.fl_str_mv |
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Digital Transformation Models for the 14.0 Transition: Lessons from the Change Management Literature. Sustainability, 13(23), 12941. Bermúdez Irreño, C. A. (2022). Factores que influyen en el éxito de la implementación de la transformación digital. Revista Ingeniería, Matemáticas y Ciencias de la Información, 9(17), 69-75. Brodie, R. J., Hollebeek, L. D., Jurić, B., & Ilić, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14(3), 252-271. Campos-Dávila, J. E., Choque-Yarasca, C. L., Olmos Saldívar, D., & Uribe Hernández, Y. C. (2024). Estrategias de transformación digital en empresas tradicionales. Revista Venezolana de Gerencia, 29(105), 289-302. Caparroso, E. D. (2021, 23 de septiembre). El 84% de los proyectos de transformación digital en las empresas fracasan. Forbes Colombia. Ćelić, J., Vukšić, M., Baždarić, R., & Cuculić, A. (2025). The Challenges of Cyber Resilience in the Maritime Sector: Addressing the Weak Awareness of the Dangers Caused by Cyber Threats. Journal of Marine Science and Engineering, 13(4), 762. Cheng, Z., Jin, X., & Kwak, W. J. (2025). Using the new positive aspect of digital leadership to improve organizational sustainability: Testing moderated mediation model. Acta Psychologica, 255, 104963. Cingöz, A., & Akdoğan, A. A. (2013). Strategic flexibility, environmental dynamism, and innovation performance: An empirical study. Procedia-Social and Behavioral Sciences, 99, 582-589. Contxto. (2021, 23 de julio). Rappi, la súper app latinoamericana, levanta más de US$500 millones. https://contxto.com/brasil/rappi-la-super-app-latinoamericana-levanta-mas-de-us500-millon es/ Cooper, S. (2014). Transformative evaluation: organisational learning through participative practice. The Learning Organization, 21(2), 146-157. Covin, J. G., Green, K. M., & Slevin, D. P. (2006). 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An intuitive approach to cybersecurity risk assessment for non-governmental organizations. Transforming Government: People, Process and Policy, 19(1), 159-183. Schwertner, K. (2017). Digital transformation of business. Trakia Journal of Sciences, 15(1), 388-393. Seelent, J. F. C., Lermen, F. H., Franco, C. W., & Benitez, G. B. (2025). Managing paradoxical tensions between Corporate Social Responsibility and Automation: How organizations reach sustainability and digital transformation. International Journal of Production Economics, 288, 109706. Seidel, S., Berente, N., & Baiyere, A. (2025). Stability and change in digital transformation: A repertoire model of institutionally embedded technology affordances. Information and Organization, 35(2), 100564. Sharma, S., & Hill, M. (2024). The Biggest Data Breach Fines, Penalties, And Settlements So Far Shonubi, O. A. (2025). Innovation challenges of digital transformation: Transitioning legacy to the future. Sustainable Futures, 10, 100971. Silva, P. M. (2025). Challenges of the digital landscape: An investigation into the influence of technology and information systems on financial performance of B2B key account managers. Industrial Marketing Management, 129, 117-133. Sivarajah, U., Kumar, S., Kumar, V., Chatterjee, S., & Li, J. (2024). A study on big data analytics and innovation: From technological and business cycle perspectives. Technological Forecasting and Social Change, 202, 123328. Tan, W., Guo, B., & Zhang, Q. (2025). Cybersecurity governance and corporate market value: Perspectives from investor trust and supply chain trust. Pacific-Basin Finance Journal, 90, 102646. Trujillo Valdiviezo, G., Rodríguez Alegre, L., Mejía Ayala, D., & López Padilla, R. (2022). Transformación digital en América Latina: una revisión sistemática. Revista Venezolana de Gerencia, 27(100), 1519-1536. Van Haastrecht, M., Yigit Ozkan, B., Brinkhuis, M., & Spruit, M. (2021). 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IQTISHADIA Jurnal Ekonomi & Perbankan Syariah, 7(1), 55-64. Xiong, Q., Yang, J., Zhang, X., Deng, Y., Gui, Y., & Guo, X. (2025). The influence of digital transformation on the total factor productivity of enterprises: the intermediate role of human-machine cooperation. Journal of Innovation & Knowledge, 10(3), 100736. Zeng, S., & Bao, J. (2025). Analysis of the effects of digital transformation of enterprise clusters on innovation performance in the context of "Internet+". Systems and Soft Computing, 7, 200270. |
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Villamizar Estrada, AvilioArroyo Duran, Adrianyeli OrianaMartinez Peña, Diana MarcelaCúcuta2025-11-24T21:57:11Z2025-11-24T21:57:11Z2025-11-12https://hdl.handle.net/10901/32255En los últimos años se ha evidenciado que la transformación digital no es una opción para las empresas, sino una necesidad que asegura su permanencia en un mercado veloz y lleno de cambios constantes. El objetivo de este artículo de reflexión es, por tanto, analizar cómo la transformación digital constituye un proceso vital para las organizaciones, así como identificar cuáles son los factores diferenciales que definen su competitividad y aseguran su éxito. A partir de una revisión sistemática y una síntesis interpretativa de la literatura, se aborda, en primer lugar, la definición y recalibración de la estrategia competitiva, donde la innovación, la agilidad y la centralidad del cliente se configuran como las capacidades dinámicas para sostener la relevancia. Posteriormente, se evidencia que no hay éxito en la transición e implementación sin considerar el capital humano; factor que se examina desde la dimensión organizacional, identificando el liderazgo, la cultura y la gestión del talento como el verdadero núcleo del cambio. También se presentan casos de éxito de empresas que adoptaron la transformación digital y definieron su ventaja competitiva en el mercado. Ahora, dado que este despliegue trae consigo retos y riesgos inevitables, el análisis culmina con una evaluación de las amenazas inherentes —desde la ciberseguridad hasta la brecha digital y la soberanía tecnológica— que actúan como contrapesos críticos a las oportunidades ofrecidas por la transformación digital. Finalmente, se concluye que el éxito último de la transformación no reside en la sofisticación de la herramienta, sino en la capacidad estratégica para gestionar las complejidades humanas y culturales que ésta desata.Universidad Libre - Facultad de Ingeniería - Ingeniería en Tecnologías de la Información y las ComunicacionesIn recent years, it has become evident that digital transformation is not an option for companies, but a necessity that ensures their survival in a fast-paced and constantly changing market. The objective of this reflection paper is, therefore, to analyze how digital transformation constitutes a vital process for organizations, as well as to identify the differentiating factors that define their competitiveness and ensure their success. Based on a systematic review and an interpretive synthesis of the literature, the paper first addresses the definition and recalibration of competitive strategy, where innovation, agility, and customer-centricity are configured as the dynamic capabilities for sustaining relevance. Subsequently, it is shown that success in the transition and implementation is not possible without considering human capital; a factor that is examined from an organizational dimension, identifying leadership, culture, and talent management as the true core of change. Given that this deployment brings with it inevitable challenges and risks, the analysis culminates with an evaluation of the inherent threats—from cybersecurity to the digital divide and technological sovereignty—which act as critical counterweights to the opportunities. Finally, it is concluded that the ultimate success of the transformation lies not in the sophistication of the tool, but in the strategic ability to manage the human and cultural complexities it unleashes.PDFhttp://creativecommons.org/licenses/by-nc-nd/2.5/co/Atribución-NoComercial-SinDerivadas 2.5 Colombiainfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Agilidad OrganizacionalCultura OrganizacionalInnovación EstratégicaLiderazgo DigitalTransformación DigitalVentaja CompetitivaCompetitive AdvantageDigital LeadershipDigital TransformationOrganizational AgilityOrganizational CultureStrategic InnovationTransformación digital--Aspectos económicosTransformación digital--Recursos humanosEstrategia empresarial--Innovaciones tecnológicasEmpresas--Medidas de seguridadTransformación digital y ventaja competitiva como estrategia empresarial en la era tecnológicaDigital transformation and competitive advantage as a business strategy in the technological ageTesis de Pregradohttp://purl.org/coar/resource_type/c_7a1finfo:eu-repo/semantics/bachelorThesisAbubakar, A. 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Martínez Peña..pdfActa Aprobación Diana Martinezapplication/pdf3542512http://repository.unilibre.edu.co/bitstream/10901/32255/4/Acta%20Sustentaci%c3%b3n%20-%20Diana%20M.%20Mart%c3%adnez%20Pe%c3%b1a..pdf7534e928e06353e5c106be3ebd28175fMD5410901/32255oai:repository.unilibre.edu.co:10901/322552025-11-25 06:00:42.32Repositorio Institucional Unilibrerepositorio@unilibrebog.edu.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 |