Estrategia Integral de Identidad Corporativa Para Potenciar la Visibilidad de la Marca del Instituto del Sistema Nervioso del Oriente S.A.

Digital

Autores:: Sandoval-Martínez, Daniel Sebastián

Tipo de recurso:: Trabajo de grado de pregrado

Fecha de publicación:: 2024

Institución:: Universidad de Santander

Repositorio:: Repositorio Universidad de Santander

Idioma:: spa

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dc.title.spa.fl_str_mv	Estrategia Integral de Identidad Corporativa Para Potenciar la Visibilidad de la Marca del Instituto del Sistema Nervioso del Oriente S.A.
dc.title.translated.none.fl_str_mv	Comprehensive Corporate Identity Strategy to Enhance Brand Visibility for Instituto del Sistema Nervioso del Oriente S.A.
title	Estrategia Integral de Identidad Corporativa Para Potenciar la Visibilidad de la Marca del Instituto del Sistema Nervioso del Oriente S.A.
spellingShingle	Estrategia Integral de Identidad Corporativa Para Potenciar la Visibilidad de la Marca del Instituto del Sistema Nervioso del Oriente S.A. Marketing Digital Salud Mental Posicionamiento de Marca Estrategia Integral Captación de Pacientes Digital Marketing Mental Health Brand Positioning Comprehensive Strategy Patient Acquisition
title_short	Estrategia Integral de Identidad Corporativa Para Potenciar la Visibilidad de la Marca del Instituto del Sistema Nervioso del Oriente S.A.
title_full	Estrategia Integral de Identidad Corporativa Para Potenciar la Visibilidad de la Marca del Instituto del Sistema Nervioso del Oriente S.A.
title_fullStr	Estrategia Integral de Identidad Corporativa Para Potenciar la Visibilidad de la Marca del Instituto del Sistema Nervioso del Oriente S.A.
title_full_unstemmed	Estrategia Integral de Identidad Corporativa Para Potenciar la Visibilidad de la Marca del Instituto del Sistema Nervioso del Oriente S.A.
title_sort	Estrategia Integral de Identidad Corporativa Para Potenciar la Visibilidad de la Marca del Instituto del Sistema Nervioso del Oriente S.A.
dc.creator.fl_str_mv	Sandoval-Martínez, Daniel Sebastián
dc.contributor.advisor.none.fl_str_mv	Marin-Lorduy, Orlando de Jesús
dc.contributor.author.none.fl_str_mv	Sandoval-Martínez, Daniel Sebastián
dc.contributor.jury.none.fl_str_mv	Niño, Oscar Mauricio
dc.subject.proposal.none.fl_str_mv	Marketing Digital Salud Mental Posicionamiento de Marca Estrategia Integral Captación de Pacientes Digital Marketing Mental Health Brand Positioning Comprehensive Strategy Patient Acquisition
topic	Marketing Digital Salud Mental Posicionamiento de Marca Estrategia Integral Captación de Pacientes Digital Marketing Mental Health Brand Positioning Comprehensive Strategy Patient Acquisition
description	Digital
publishDate	2024
dc.date.issued.none.fl_str_mv	2024-11-18
dc.date.accessioned.none.fl_str_mv	2025-07-24T21:39:24Z
dc.date.available.none.fl_str_mv	2025-07-24T21:39:24Z
dc.type.none.fl_str_mv	Trabajo de grado - Pregrado
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dc.relation.references.none.fl_str_mv	Aaker, D. A. (1996). Building Strong Brands. Free Press. American Marketing Association (AMA) (2013). Definition of Marketing. ama.org. Berry, L. L. (1991). Marketing Services: Competing Through Quality. An action plan for behavioral health workforce development: A framework for discussion. . Administration and Policy in Mental Health and Mental Health Services Research, 34(6), 593-609. ANA, A. N. (s. f.). Código de Ética Publicitaria. Obtenido de https://www.anamexico.org.mx/pdf/codigo_etico_publicitario.pdf APA., A. P. (2017). Ethical Principles of Psychologists and Code of Conduct. . Obtenido de https://www.apa.org/ethics/code Berry, L. L. (2007). Health Care: A Fertile Field for Service Research. . Journal of Service Research, 10(2), 111-122. Berry, L. L. (2007). Health care: A fertile field for service research. Journal of Service Research . 10(2), 111-122. Berry, L. L., & Bendapudi, N. (2007). Health care: A fertile field for service research. Bitner, M. J. (1990). The service encounter: diagnosing favorable and unfavorable incidents. Journal of Marketing, 54(1), 71-84. Boston: Pearson.Lovelock, C., & Wirtz, J. (2011). Services Marketing: People, Technology, Strategy (7th ed.).. Boston: Pearson. Bourne, M. (2020). Health Marketing: A Guide to Creating Successful Healthcare Marketing Campaigns. Routledge. CE., C. E. (2005). Obtenido de https://eur-lex.europa.eu/legal-content/ES/TXT/?uri=CELEX:32005L0029 Challenging the public stigma of mental illness: A meta-analysis of outcome studies. . Change., T. t. (s. f). Obtenido de https://www.mind.org.uk/news-campaigns/campaigns/time- tochange/ Christensen, C. M., Raynor, M. E., & McDonald, R. (2015). What is disruptive innovation? Harvard Business Review, 93(12), 44-53. Clement, S., Schauman, O., Graham, T., Maggioni, F., Evans-Lacko, S., Bezborodovs, N., & Thornicroft, G. (2015). What is the impact of mental health-related stigma on helpseeking? A systematic review of quantitative and qualitative studies. . Psychological Medicine, 45(1), 11-27. Corrigan, P. W. (2014). Challenging the public stigma of mental illness: A meta-analysis of outcome studies. . Psychiatric Services, 63(10), 963-973. Corrigan, P. W., & Penn, D. L. (1999). Lessons from social psychology on discrediting psychiatric stigma. American Psychologist, 54(9), 765-776. Corrigan, P. W., & Watson, A. C. (2002). Understanding the impact of stigma on people with mental illness. World Psychiatry, 1(1), 16-20. Corrigan, P. W., Morris, S. B., Michaels, P. J., Rafacz, J. D., & Rüsch, N. (2010). Duncan, T., & Moriarty, S. E. (1998). A communication-based marketing model for managing relationships. . Journal of Marketing, 62(2), 1-13. Epstein, R. M., & Street, R. L. (2007). Patient-Centered Communication in Cancer Care: Promoting Healing and Reducing Suffering. National Cancer Institute, NIH Publication No. 07-6225. FDA., U. F. (2021). Prescription Drug Advertising. Obtenido de https://www.fda.gov/drugs/drug-information-consumers/prescription-drug-advertising FTC, F. T. (2021). Advertising and Marketing on the Internet: Rules of the Road. . George, Donnelly, & W. (s.f.). Marketing of Services. Chicago: American Marketing Association, 186-190. González-Ibáñez, M. A. (2019). El uso de las redes sociales para la promoción de la salud mental. Papeles del psicólogo , 36(3), 544-555. González-Ibáñez, M. A., & Arcos, J. C. (2019). El uso de las redes sociales para la promoción de la salud mental. . Papeles del Psicólogo, 36(3), 544-555. Grönroos, C. (2007 ). Service Management and Marketing: Customer Management in Service Competition. . Chichester: John Wiley & Sons. Grönroos, C. (2007). Service Management and Marketing: Customer Management in Service Competition. . Chichester: John Wiley & Sons. HarperCollins. Johnson, R. &. (2018). Promoting mental health in community settings. Community Mental Health Journal, 54(1), 1-10. Health, U. D., & (HHS)., H. S. (2021). Summary of the HIPAA Privacy Rule. . Obtenido de https://www.hhs.gov/hipaa/for-professionals/privacy/laws-regulations/index.html Henderson, C., Evans-Lacko, S., Flach, C., & Thornicroft, G. (2013). Responses to mental health stigma questions: The importance of social desirability and data collection method. . Canadian Journal of Psychiatry, 58(10), 614-621. Hinshaw, S. P. (2008). Stigma as related to mental disorders. . Annual Review of Clinical Psychology , 4, 367-393. Hoge, M. A., Morris, J. A., Daniels, A. S., Stuart, G. W., Huey, L. Y., & Adams, N. (2007). Jab. (s.f.). Right Hook: How to Tell Your Story in the New Era of Marketing. Jorm, A. F. (2000). Mental health literacy: Public knowledge and beliefs about mental disorders. . British Journal of Psychiatry, 177(5), 396-401. Journal of Service Research, 10(2), 111-122. Keller, K. L. (2003). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. . Prentice Hall. Kotler, P. &. (2016 ). Marketing Management (15th ed.). Boston: Pearson. Kotler, P. &. (2016). Marketing Management (15th ed.). Boston: Pearson. Kotler, P. S. (2008). Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System. Jossey-Bass. Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson. Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations: Building a customer-driven health system. John Wiley & Sons. Levitt, T. (1981). Marketing intangible products and product intangible. Harvard Business Review, 59(3), 94-102. Levitt, T. (1981). Marketing intangible products and product intangibles. . Harvard Business Review, 59(3), 94-102. López, M. A. (2021). Marketing digital para la captación de pacientes en clínicas de salud mental. . Gaceta Sanitaria, 35(2), 180-185. López, M. A., & Fernández, R. (2021). Marketing digital para la captación de pacientes en clínicas de salud mental. . Gaceta Sanitaria, 35(2), 180-185. Lovelock, C., & Gummesson, E. (2004). Whither services marketing? In search of a new paradigm and fresh perspectives. . Journal of Service Research, 7(1), 20-41. Lovelock, C., & Wirtz, J. (2011). Services Marketing: People, Technology, Strategy (7th ed.). Mental Health Foundation. ((s. f.)). Directiva 2005/29/CE del Parlamento Europeo y del Consejo, de 11 de mayo de 2005, relativa a las prácticas comerciales desleales de las empresas en sus relaciones con los consumidores en el mercado interior y por la que se modifica la Directiva 84/450/CEE. Obtenido de https://www.mhfa.org.au/ Mental Health Foundation. (2024). Obtenido de https://www.mhfa.org.au/ Moorhead, S. A., Hazlett, D. E., Harrison, L., Carroll, J. K., Irwin, A., & Hoving, C. (2013). A new dimension of health care: Systematic review of the uses, benefits, and limitations of social media for health communication. Journal of Medical Internet Research, 15(4), e85. Ng, C. H. (1997). The stigma of mental illness in Asian cultures. . Australian & New Zealand Journal of Psychiatry, 31(3), 382-390. Obtenido de https://www.ftc.gov/tips-advice/business-center/guidance/advertising- marketing-internet-rules-road OMS, O. M. (2001). Mental Health: New Understanding, New Hope. . World Health Organization. OMS, O. M. (2021). *Acceso Equitativo a la Atención de la Salud. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40. Pescosolido, B. A. (2010). The “backbone” of stigma: Identifying the global core of public prejudice associated with mental illness. . American Journal of Public Health, 100(5), 853-860. Pescosolido, B. A., Medina, T. R., Martin, J. K., & Long, J. S. (2010). The “backbone” of stigma: Identifying the global core of public prejudice associated with mental illness. . American Journal of Public Health, 100(5), 853-860. Pine, B. J., & Gilmore, J. H. (1999). The Experience Economy: Work Is Theatre & Every Business a Stage. . Harvard Business School Press. Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press. Psicología Sí. . ((s. f.)). Obtenido de https://www.instagram.com/psicologiaymente/?hl=en Psychiatric Services, 61(10), 1115-1122. Psychiatry; American Psychiatric Association (APA). (2010). Principles of Medical Ethics With Annotations. Obtenido de Especially Applicable to Psychiatry.: https://www.psychiatry.org/File%20Library/Psychiatrists/Practice/Ethics/principles- medical-ethics.pdf Ramírez, E. &. (2022). El impacto del marketing digital en la percepción de la atención psiquiátrica. Revista de Salud Mental, 41(1), 52-60. Ramírez, E., & Sánchez, J. (2022). El impacto del marketing digital en la percepción de la atención psiquiátrica. Revista de Salud Mental, 41(1), 52-60. Rathmell, J. M. (1966). What is meant by services? . Journal of Marketing,, 30(4), 32-36. Smith, M. (2016). The role of marketing in mental health services. . Journal of Mental Health, 25(4), 297-302. Thomas, R. K., & Calhoun, M. (2007). Consumer health information and the Internet. Marketing Health Services, 27(1), 20-24. Thornicroft, G., Mehta, N., Clement, S., Evans-Lacko, S., Doherty, M., Rose, D., & Henderson, C. (2016). Evidence for effective interventions to reduce mental-health- related stigma and discrimination. The Lancet, 387(10023) 1123-1132. Time to Change. (2021). Obtenido de Mind: https://www.mind.org.uk/news- campaigns/campaigns/time-to-change/ Vaynerchuk, G. (2017). Right Hook: How to Tell Your Story in the New Era of Marketing. HarperCollins. Ventola, C. L. (2014). Social media and health care professionals: Benefits, risks, and best practices. . Pharmacy and Therapeutics, 39(7), 491-499. WFA., F. M. (s. f.). Global Code of Ethics for Marketing Communications. Obtenido de https://www.wfanet.org/knowledge/issue-page/global-code-of-ethics/ Zeithaml, V. A. (1981). How consumer evaluation processes differ between goods and services.
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spelling	Marin-Lorduy, Orlando de Jesús56c536d9-3791-4892-a0d2-ca1520c044aa-1Sandoval-Martínez, Daniel Sebastiánd5b938ba-15f2-408a-830c-31cc1bc35edb-1Niño, Oscar Mauricioa423dd6e-b251-4d78-b130-279542c188a6-12025-07-24T21:39:24Z2025-07-24T21:39:24Z2024-11-18DigitalEl proyecto presentado a continuación de la autoría de Daniel Sebastián Sandoval Martínez desarrolla una estrategia integral de identidad corporativa creada para mejorar la visibilidad y el posicionamiento digital del Instituto del Sistema Nervioso del Oriente S.A. (ISNOR). El objetivo principal de este es aumentar la captación de pacientes y fortalecer la marca del hospital psiquiátrico mediante el uso efectivo de plataformas digitales, específicamente, sus redes sociales y su página web, adaptadas a las necesidades de su público objetivo. Entre las limitantes identificadas en el proyecto se encuentran el desconocimiento de los servicios especializados de psiquiatría ofrecidos por ISNOR y la falta de contenido atractivo y claro en sus plataformas digitales. Lo cual, ha restringido la capacidad del hospital para llegar a nuevos pacientes y posicionarse como referente en salud mental. El análisis profundo de la situación actual de este fue clave para proponer soluciones efectivas en el entorno digital. El procedimiento incluyó la revisión de literatura académica en marketing digital y salud mental, junto con la creación de estrategias adaptadas a las necesidades del hospital. Los resultados mostraron un incremento en la visibilidad digital y captación de pacientes. Debido a esto, la estrategia digital con las mejoras implementadas permitió que ISNOR se destacara entre la competencia, consolidando su identidad y facilitando su crecimiento a largo plazo. El rediseño de sus plataformas digitales y la gestión eficiente del contenido serán esenciales para alcanzar los objetivos de mayor visibilidad y posicionamiento en el sector psiquiátrico. Como Citar Este Documento. Sandoval Martínez, D. S. (2024). Estrategia Integral de Identidad Corporativa Para Potenciar la Visibilidad de la Marca del Instituto del Sistema Nervioso del Oriente S.A. (Trabajo de Grado, Universidad de Santander). Repositorio Digital.The following project, authored by Daniel Sebastián Sandoval Martínez, develops a comprehensive corporate identity strategy designed to enhance the visibility and digital positioning of the Eastern Nervous System Institute, S.A. (ISNOR). The primary objective is to increase patient acquisition and strengthen the psychiatric hospital's brand through the effective use of digital platforms, specifically its social networks and website, tailored to the needs of its target audience. Among the limitations identified in the project are the lack of awareness of the specialized psychiatric services offered by ISNOR and the absence of attractive and clear content on its digital platforms. This has limited the hospital's ability to reach new patients and position itself as a leader in mental health. A thorough analysis of the current situation was key to proposing effective solutions in the digital environment. The procedure included a review of academic literature on digital marketing and mental health, along with the creation of strategies tailored to the hospital's needs. The results showed an increase in digital visibility and patient acquisition. Due to this, the digital strategy with the implemented improvements allowed ISNOR to stand out from the competition, consolidating its identity and facilitating its long-term growth. The redesign of its digital platforms and the efficient management of content will be essential to achieving the goals of greater visibility and positioning in the psychiatric sector. Cite This Document. Sandoval Martínez, D. S. (2024). Estrategia Integral de Identidad Corporativa Para Potenciar la Visibilidad de la Marca del Instituto del Sistema Nervioso del Oriente S.A. (Trabajo de Grado, Universidad de Santander). Repositorio Digital.PregradoProfesional en Mercadeo y PublicidadUniversidad de SantanderIntroducción 17 Contexto General de la Práctica 19 Identificación del Problema 20 Justificación 22 Plan de Objetivos 24 Objetivo General 24 Objetivos Específicos 24 Marco Referencial 25 Estado del Arte 25 Revisión de Literatura Previa 27 Un Salto Hacia la Actualidad 28 Padres Emblemáticos del Concepto 28 El Reflejo del uso de Estas Herramientas en la Sociedad 29 Marco Teórico 30 Definición y Alcance del Marketing en el Sector Salud 30 Terminologías 33 La Diferenciación Como Fundamento Estratégico 40 Adversidades a lo Largo de la Historia 41 Las Buenas Prácticas de los Conceptos 43 Marco Conceptual 44 Definición y Alcance del Marketing en la Salud Mental 45 Principios del Marketing en la Salud Mental 45 Estrategias de Marketing en la Salud Mental 45 Uso de Tecnologías Digitales en el Marketing de Salud Mental 45 Sensibilización y Educación sobre Salud Mental 46 Protección de Datos y Confidencialidad 46 Publicidad y Promoción de Servicios de Salud Mental 46 Consentimiento Informado y Ética Profesional 47 Acceso Equitativo y No Discriminación 47 Código de Autorregulación Publicitaria 47 Regulaciones Específicas del Sector de la Salud Mental 48 Legislación Antidiscriminación y Derechos Humanos 48 Diagnóstico de la Visibilidad Digital y Captación de Pacientes en ISNOR 49 Optimización del Contenido Digital y Gestión de Redes Sociales en ISNOR 67 Efectividad de la Nueva Identidad Corporativa en el Posicionamiento de ISNOR 90 Agua 94 Aire 95 Fuego 96 Tierra 97 Conclusiones 105 Recomendaciones 107 Referencias Bibliográficas 108114 papplication/pdfapplication/mswordUniversidad de SantanderT 04.24 S162eRepositorio Universidad de Santanderhttps://repositorio.udes.edu.cohttps://repositorio.udes.edu.co/handle/001/12019spaUniversidad de SantanderBucaramangaFacultad de Ciencias Económicas, Administrativas y ContablesBucaramanga, ColombiaMercadeo y PublicidadAaker, D. A. (1996). Building Strong Brands. Free Press.American Marketing Association (AMA) (2013). Definition of Marketing. ama.org. Berry, L. L. (1991). Marketing Services: Competing Through Quality.An action plan for behavioral health workforce development: A framework for discussion. . Administration and Policy in Mental Health and Mental Health Services Research, 34(6), 593-609.ANA, A. N. (s. f.). Código de Ética Publicitaria. Obtenido de https://www.anamexico.org.mx/pdf/codigo_etico_publicitario.pdfAPA., A. P. (2017). Ethical Principles of Psychologists and Code of Conduct. . Obtenido de https://www.apa.org/ethics/codeBerry, L. L. (2007). Health Care: A Fertile Field for Service Research. . Journal of Service Research, 10(2), 111-122.Berry, L. L. (2007). Health care: A fertile field for service research. Journal of Service Research . 10(2), 111-122.Berry, L. L., & Bendapudi, N. (2007). Health care: A fertile field for service research.Bitner, M. J. (1990). The service encounter: diagnosing favorable and unfavorable incidents. Journal of Marketing, 54(1), 71-84.Boston: Pearson.Lovelock, C., & Wirtz, J. (2011). Services Marketing: People, Technology, Strategy (7th ed.).. Boston: Pearson.Bourne, M. (2020). Health Marketing: A Guide to Creating Successful Healthcare Marketing Campaigns. Routledge.CE., C. E. (2005). Obtenido de https://eur-lex.europa.eu/legal-content/ES/TXT/?uri=CELEX:32005L0029Challenging the public stigma of mental illness: A meta-analysis of outcome studies. .Change., T. t. (s. f). Obtenido de https://www.mind.org.uk/news-campaigns/campaigns/time- tochange/Christensen, C. M., Raynor, M. E., & McDonald, R. (2015). What is disruptive innovation? Harvard Business Review, 93(12), 44-53.Clement, S., Schauman, O., Graham, T., Maggioni, F., Evans-Lacko, S., Bezborodovs, N., & Thornicroft, G. (2015). What is the impact of mental health-related stigma on helpseeking? A systematic review of quantitative and qualitative studies. . Psychological Medicine, 45(1), 11-27.Corrigan, P. W. (2014). Challenging the public stigma of mental illness: A meta-analysis of outcome studies. . Psychiatric Services, 63(10), 963-973.Corrigan, P. W., & Penn, D. L. (1999). Lessons from social psychology on discrediting psychiatric stigma. American Psychologist, 54(9), 765-776.Corrigan, P. W., & Watson, A. C. (2002). Understanding the impact of stigma on people with mental illness. World Psychiatry, 1(1), 16-20.Corrigan, P. W., Morris, S. B., Michaels, P. J., Rafacz, J. D., & Rüsch, N. (2010).Duncan, T., & Moriarty, S. E. (1998). A communication-based marketing model for managing relationships. . Journal of Marketing, 62(2), 1-13.Epstein, R. M., & Street, R. L. (2007). Patient-Centered Communication in Cancer Care: Promoting Healing and Reducing Suffering. National Cancer Institute, NIH Publication No. 07-6225.FDA., U. F. (2021). Prescription Drug Advertising. 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How consumer evaluation processes differ between goods and services.Derechos Reservados - Universidad de Santander, 2024. 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

Estrategia Integral de Identidad Corporativa Para Potenciar la Visibilidad de la Marca del Instituto del Sistema Nervioso del Oriente S.A.

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