Framing y reparación de la imagen en los Petrovideos: Análisis del debate digital en Twitter frente al escándalo de la campaña del Pacto Histórico, previo a la segunda vuelta de las elecciones presidenciales de 2022
This monograph presents a review of the framing and image repair strategies employed on Twitter, now known as X, by various political and media actors during the 'Petrovideos' scandal in June 2022. The scandal revolved around a series of videos provided anonymously to Revista Semana, in wh...
- Autores:
-
Caicedo Ospina, Juan David
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2025
- Institución:
- Universidad de la Sabana
- Repositorio:
- Repositorio Universidad de la Sabana
- Idioma:
- spa
- OAI Identifier:
- oai:intellectum.unisabana.edu.co:10818/68150
- Acceso en línea:
- https://hdl.handle.net/10818/68150
- Palabra clave:
- Escándalo político
Campaña electoral
Reparación de imagen
- Rights
- License
- https://creativecommons.org/licenses/by-nc-nd/4.0/
| Summary: | This monograph presents a review of the framing and image repair strategies employed on Twitter, now known as X, by various political and media actors during the 'Petrovideos' scandal in June 2022. The scandal revolved around a series of videos provided anonymously to Revista Semana, in which members of Gustavo Petro's campaign discussed strategies against their rivals ahead of the presidential elections. This study analyzes the content of the main accounts involved in this news episode, reflecting on the strategies and frames used, and observing the dynamics of interaction and digital controversy they generated |
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