Business models towards achieving sustainability: a general review

Sustainability is a term that has prevailed for decades, from the concern to generate a balance between economic growth and nature, to its integration into the business environment. The latter began for ethical reasons, then as a requirement to comply with regulatory aspects and, recently, according to evidence, to increase market value. The objective of this paper is to present a general review of the different proposals of business models with a sustainable approach, to understand their characteristics, limitations, and the value they offer. A qualitative perspective was applied, through a systematic review of the literature in the Web of Science (WoS) research portal of Clarivate Analytics, and an analysis of 40 documents. Due to their relevance, five proposals stand out: Sustainable Business Model, Green Business Model, Circular Business Model, Sustainable Business Model Innovation, and Green Business Model Innovation. Positioning a company as sustainable implies not only aligning economic objectives with the needs of society and the environment, but also generating and promoting the necessary changes to achieve it. JEL Codes: M10, Q51, Q56.   Received: 23/11/2023.  Accepted: 14/03/2024 Published: 19/04/2024.  

• Fecha de publicación: 2024
• Institución: Universidad Pedagógica y Tecnológica de Colombia
• Repositorio: RiUPTC: Repositorio Institucional UPTC
• Idioma: spa
• OAI Identifier: oai:repositorio.uptc.edu.co:001/12547
• Acceso en línea: https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/16817; https://repositorio.uptc.edu.co/handle/001/12547
• Palabra clave: Sustantability; Business models; Innovation; Sustainable business thinking; Value creation; Sustentabilidad; Modelos de negocio; Innovación; Pensamiento empresarial sustentable; Creación de valor
• License: https://creativecommons.org/licenses/by-nc-nd/4.0/